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Merrithew™ Launches Eco-Friendly Fitness Line for Kids

Mindful Movement Caters to Kids

Toronto, ON – April 15, 2015 – Children who participate in mindful movement can experience a host of physical, mental and emotional benefits including better concentration at school, enhanced confidence and a strong sense of self-discipline. Global fitness company, Merrithew™, Leaders in Mindful Movement™, leads the charge to keep kids active and healthy, introducing their new line of children’s products — designed with exercisers-in-training in mind.

“Our mission has always been to motivate people of all ages and life stages to lead healthier lives through high-quality fitness,” shares Merrithew President & CEO, Lindsay G. Merrithew. “The Fitness Fun: Pilates for Kids DVD was our first foray into children's exercise and it was a well-received, fun, and positive experience; we wanted to continue inspiring kids to live healthy lives and look forward to doing so with these kid-specific fitness accessories.”

Merrithew's line of fitness mats and mat bags for kids are vibrant and colorful, inspiring them to want to move. New products being launched include:

  • Eco-Mat for Kids in six designs and colors ($27.99USD/$29.99CDN)
  • Mat Bag for Kids in three designs and colors ($27.99USD/$29.99CDN)

Perfect for multi-purpose functionality, the Eco-Mat for Kids is ideal for Pilates, yoga, general exercise and play. Parents can also rest assured that these products are free from toxins, heavy metals and phthalates. With these durable, bright, and fun-to-touch products in hand, kids will have fun with fitness, developing healthy habits to last a lifetime.

For interview requests, please contact communications@merrithew.com

About Merrithew™

Merrithew™ was co-founded by Lindsay and Moira Merrithew in 1988. For over 25 years they have been dedicated to enriching the lives of others by providing responsible exercise modalities and innovative fitness brands across the globe. Merrithew’s premier Pilates brand, STOTT PILATES®, delivers best-in-class Pilates education and media to everyone from avid exercisers, elite athletes, and pre/post-natal clients, to rehab and fitness professionals, and is used by studios worldwide. Other high-end Merrithew fitness brands include ZEN•GA™, Total Barre™ and CORE™ Athletic Conditioning & Performance Training™.  Merrithew has trained 41,000 students in over 100 countries. Merrithew’s Media Division (MMD) produces print and video-based content for professional and consumer markets. For more information visit merrithew.com