Effective: May 25, 2018
What are cookies?
Cookies are small files created by a web server, delivered through a web browser and stored on your computer, mobile phone or other device. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. Pixels are small blocks of code on webpages and in emails that do things like allow another server to measure viewing of a webpage and often are used in combination with cookies. Local storage is an industry-standard technology that allows a website or app to store and retrieve data on a person’s computer, mobile phone or other device.
How long do cookies last?
Cookies last for different lengths of time depending on what they are used for.
- Session cookies are temporary cookies and are only stored until you leave the website or when you close your web browser
- Persistent cookies last for a fixed period of time, defined within the cookie and allow the website to recognize the device again when the user returns to that website on that device
First and third party cookies
Cookies can be classified as ‘first party’ or ‘third party’.
- First party cookies are set by Merrithew and can only be read by our website
- Third party cookies are set by an organization other than Merrithew. This might be for the purposes of website measurement, to allow a third party service on the website to operate or to target or deliver advertising
- Preferences, features and services
- Performance, analytics and research
How to control cookies
You can delete all cookies that are already on your device and prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a website and some services and functionalities may not work.
All major browsers allow you to change your cookie settings. For example, you can set up your web browser to inform you when you receive a cookie, giving you the chance to decide whether or not to accept it. You can usually find these settings in the ‘options’ or ‘preferences’ menu of your browser. To understand these settings, the following links may be helpful, or you can use the ‘Help’ option in your browser for further assistance.
Instructions for managing cookies in popular browsers