By using this site you consent to the storing of cookies on your device to improve your experience, personalize content, optimize your shopping experience and assist in our marketing efforts. View our cookie policy

Cookies policy

Effective: March 31, 2020

As described in the ‘Information we get from your usage’ section of our privacy policy, we and our partners including third parties such as Bing, Brightcove, Cloudflare, DoubleClick, Google, Facebook, Instagram, Mailchimp, MaxMind, Uscreen, Yahoo and others use various technologies such as cookies, pixels and local storage on, including any mobile websites or applications owned or operated by Merrithew which may be accessible via mobile devices, televisions, home theatre systems or such other technology that may become available from time to time. We use these technologies to collect and store information about you, your browser and device when you interact with our website. These technologies enable us to provide features such as remembering your preferences, quick and convenient shopping and to store items in your shopping cart between visits to our website.

What are cookies?

Cookies are small files created by a web server, delivered through a web browser and stored on your computer, mobile phone or other device. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. Pixels are small blocks of code on webpages and in emails that do things like allow another server to measure viewing of a webpage and often are used in combination with cookies. Local storage is an industry-standard technology that allows a website or app to store and retrieve data on a person’s computer, mobile phone or other device.

How long do cookies last?

Cookies last for different lengths of time depending on what they are used for.

  • Session cookies are temporary cookies and are only stored until you leave the website or when you close your web browser
  • Persistent cookies last for a fixed period of time, defined within the cookie and allow the website to recognize the device again when the user returns to that website on that device

First and third party cookies

Cookies can be classified as ‘first party’ or ‘third party’.

  • First party cookies are set by Merrithew and can only be read by our website
  • Third party cookies are set by an organization other than Merrithew. This might be for the purposes of website measurement, to allow a third party service on the website to operate or to target or deliver advertising

How do we use cookies?

We use cookies and similar technologies for a number of purposes, including:

  • Authentication
    Merrithew uses cookies, local storage and similar technologies to recognize you if you are logged in to our website, so that we can show you the right information and personalize your experience
  • Preferences, features and services
    Merrithew uses cookies, local storage and similar technologies to know which language and currency you prefer, what your communications preferences are and in order to help you fill out forms on our website
  • Advertising
    We may work with advertisers or other partners and advertising service providers like Bing, DoubleClick, Facebook, Google, Instagram, Yahoo and others to serve ads that may be relevant to you based on your inferred interests or location (or both) to computers, mobile phones or other devices, which may use a device ID, cookie, pixel or other similar technology placed by Merrithew or the third party on third party websites or apps. The placing of these cookies, pixels or other technologies on your device may enable you to be identified across multiple websites and you should consult our privacy policy and the privacy policies of our advertisers, partners and advertising service providers to understand how they collect and use your data
  • Performance, analytics and research
    Merrithew uses third party analytics providers such as Google Analytics to better understand who is using the website, how people are using it and to make it as appealing to as many users as possible. These service providers may collect and store anonymous information such as time of visit, pages visited, time spent on each page of the website, IP address, location and type of operating system used. Please read their privacy policies to ensure that you are comfortable with the manner in which they use cookies

How to control cookies

You can delete all cookies that are already on your device and prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a website and some services and functionalities may not work.

All major browsers allow you to change your cookie settings. For example, you can set up your web browser to inform you when you receive a cookie, giving you the chance to decide whether or not to accept it. You can usually find these settings in the ‘options’ or ‘preferences’ menu of your browser. To understand these settings, the following links may be helpful, or you can use the ‘Help’ option in your browser for further assistance.

Instructions for managing cookies in popular browsers

You may opt out of a third party vendor’s use of cookies by visiting the Network Advertising Initiative or Your Online Choices (EU) opt-out pages.