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MERRITHEW™ Partners With Kristal Century Group As Their Exclusive Equipment Distributor In Mexico

Toronto, ON – April 29, 2015 – MERRITHEW™is pleased to announce their partnership with Kristal Century Group (KCG), leaders in providing equipment solutions for fitness facilities, expanding the reach of their high-caliber Pilates and fitness equipment and accessories throughout the country.

“As Leaders in Mindful Movement™, our mission is to motivate people of all ages and life stages to lead healthier lives through high-quality fitness brands and equipment,” says Lindsay G. Merrithew, President & CEO, MERRITHEW. “Working with partners such as KCG who understand our mission is a complementary fit that will better serve our existing customers and expand our reach in Mexico.”

“We want to offer the best health and fitness options available on the market, so it made sense to partner with MERRITHEW based on their global reputation as The Professional’s Choice™,” notes Jorge Eduardo Gonzalez Flores, General Director, Kristal Century Group. “The company has an unparalleled reputation in the industry and we look forward to working with them to ensure that clubs, studios and fitness professionals in Mexico have access to superior products that will support their fitness and business goals.”

MERRITHEW’s partnership with KCG builds on the company’s presence in Mexico. Kristal Century Group will work closely with AkroStudio, MERRITHEW’s Licensed Training Center since 2005 for STOTT PILATES® Instructor Training. Offering the complete repertoire of STOTT PILATES® instructor courses and workshops, AkroStudio teaches in multiple locations across Mexico, Spain, Chile and Argentina. Together, KCG and AkroStudio will offer the fitness community superior, safe and effective equipment and education.

About MERRITHEW™

MERRITHEW™ was co-founded by Lindsay and Moira Merrithew in 1988. For over 25 years the company has been dedicated to enriching the lives of others by providing responsible exercise modalities and innovative fitness brands across the globe. MERRITHEW’s premier Pilates brand, STOTT PILATES®, delivers best-in-class Pilates education and media to everyone from avid exercisers, elite athletes, and pre/post-natal clients, to rehab and fitness professionals, and is used by studios worldwide. Other high-end MERRITHEW fitness brands include ZEN•GA™, Total Barre™ and CORE™ Athletic Conditioning & Performance Training™. MERRITHEW has trained more than 42,000 students in over 100 countries. Merrithew’s Media Division (MMD) produces print and video-based content for professional and consumer markets. For more information visit merrithew.com.

About Kristal Century Group

Kristal Century Group distributes fitness equipment from the most prestigious brands in the world. Their major brands include Precor®, Stairmaster®, Schwinn® and MERRITHEW™. Providing a wide range of products, their extensive portfolio of brands positions Kristal Century Group as the most comprehensive national distributor in Mexico.

Their mission and goal is to provide fitness equipment and fitness training aligned with the highest standards of quality, technology and design, providing excellent value offering the best prices in the market and creating long-lasting business relationships. For more information visit www.kcg.mx.

About AkroStudio

AkroStudio has been providing health & fitness professionals with superior training since 2004. As the only Licensed Training Center in Spain & Mexico for MERRITHEW™ and its premier Pilates brand STOTT PILATES®, AkroStudio has successfully trained more than 4,000 Spanish-speaking fitness & Rehab professionals. In 2012, the company expanded with the addition of education services in Perú, Argentina, Uruguay and Mexico. As one of the leading fitness training facilities in the Spanish speaking countries, AkroStudio partners with the School of Physiotherapy at European University of Madrid (UEM), Illustrious College of Physiotherapists of the Community of Madrid and Castilla y León, Physiotherapists Association for Training and Research (Asfif) to provide their students with premium continuing education courses. For more information visit www.akrostudio.com

For more information, interviews and images, please contact:
MERRITHEW: Lisa Richards, communications@merrithew.com
Kristal Century Group: Jorge Eduardo Gonzalez Flores, jorge@kcg.mx
AkroStudio: Joseal Pantoja, joseal.pantoja@akrostudio.com