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Privacy policy

Last updated: March 31, 2020

Merrithew International Inc. (o/a Merrithew®) respects your privacy and is committed to protecting your personal information. By visiting, including any mobile websites or applications owned or operated by Merrithew which may be accessible via mobile devices, televisions, home theatre systems or such other technology that may become available from time to time, you consent to the collection, use and disclosure of personal information as set forth in this privacy policy.

This privacy policy specifies what information is collected online, the use and disclosure of your personal information, and how it is kept secure.

Information we collect

We collect information to process orders, personalize your shopping experience and to keep you informed about Merrithew products and services. Here are the types of information we gather.

  • Information you give us
    We receive and store any information you enter on our website or give us in any other way. For example, when you place an order you may be asked to provide your name, mailing and billing addresses, phone numbers, email address, and credit card or payment information
  • Information we get from your usage
    We receive and store certain types of information through your interactions with us. We and our partners may also collect information via frequently used information-tracking tools, such as cookies. Examples of the information we collect and analyze through your usage include:
    • Device information
      We collect device-specific information (such as your hardware model, operating system version, unique device identifiers and mobile network information). We may associate this data with your Merrithew account
    • Log information
      When you use our services or view content provided by Merrithew, we automatically collect and store certain information in server logs. This may include:
      • Details of how you used our service, such as your search queries or pages visited
      • Internet protocol (IP) address
      • Usage event information such as crashes, errors, hardware settings, browser type, browser language, referral URL and the date and time of your request
      • Your personal information such as name, email address, username and any other information submitted
    • Location information
      We may collect and process information about your actual physical location. We use various technologies to determine location, including IP address and GPS
    • Local storage
      We may collect and store information (including personal information) locally on your device using mechanisms such as browser web storage (including HTML5) and browser data caches
    • Cookies and similar technologies
      We and our partners may also collect information via frequently used information-tracking tools, such as cookies. For more information on the cookies that we use on this Site and their purpose, see our cookie policy

How we use information we collect

We use the information we collect to provide a secure, efficient and tailored user experience and to improve the overall quality of our services. For example, we may use your information to personalize your shopping experience to make better recommendations about the products and services that might be of interest to you.

Non-personally identifiable data may be aggregated to better understand how visitors use our site and to help manage, maintain and report on use of our website. For example, we monitor customer traffic patterns, suggestions and usage to help us develop the design and layout of

We and third party vendors may use cookies, anonymous identifiers and your personal information such as your name, location and email address to deliver more relevant advertising across the Internet based on your interactions with this site through remarketing services. Any data collected adheres to each third party vendor’s respective privacy policy and our own. For more information on the cookies that we use on this Site and their purpose, see our cookie policy.

When you contact us, we keep a record of your communication to help solve any issues you might be facing. We may use your email address to inform you about our services, such as letting you know about upcoming changes or improvements.

How we protect your personal information

We are committed to protecting the security of your personal information. We employ reasonable technical, administrative and physical safeguards to protect the confidentiality of your personal information, employing industry-recognized technical safeguards, such as encryption and firewalls and have adopted and implemented security procedures to protect your information from loss, misuse or unauthorized alteration. Notwithstanding our efforts, we cannot guarantee absolute or unqualified protection of this information given the open nature and resulting instability of the Internet. Furthermore, the personal information we collect is protected against unauthorized access.

For example, when you place an order or access your account, your information is sent via a secure server. All information you input is encrypted by standard security protocols (SSL/TLS/HTTPS) before it is transmitted to us.

Information we share

We do not sell, trade or rent personal information with third-party companies, organizations or individuals. We may share information only under one of the following circumstances:

  • For external processing
    With your consent, we may provide your information to affiliates or vendors to fulfill our responsibilities including, but not limited to, delivering a product or service that you order. Any information you provide directly to a third party merchant, website or application is not covered by this privacy notice. We are not responsible for the privacy or security practices of merchants or other third parties with whom you choose to share your personal information directly. We encourage you to review the privacy policies of any third party to whom you choose to share your personal information directly
  • For ratings and reviews
    You may choose to submit a product review online, via email or over social. If you post a review, we will ask for your name or nickname, email address and geographic location. If you submit a review, your name or nickname and geographic location will be visible to other users (your email address will be kept private). Any personally identifiable information you provide as part of a submitted review can be read or used by other visitors to We are not responsible for any personally identifiable information that you provide as part of your review
  • To partners and affiliates
    We may provide your information to affiliates or partners such as training centers who may use a bonded mailing house or Merrithew’s email service to send you information about training and certification programs and workshops to be held in your geographic area
  • For legal reasons
    At all times, we reserve the right to disclose any information, including personally identifiable information, to comply with any applicable law, regulation, legal process or governmental request; to protect Merrithew’s rights or property (including without limitation in the event of a transfer of control of a Merrithew International Inc. company, affiliate, or brand, or substantially all of its assets), or during emergencies when safety is at risk, or for credit fraud protection and risk reduction purposes

How long we retain your personal information

We will not retain data longer than is necessary to fulfill the purposes for which it was collected or as required by applicable laws or regulations.

When you place an order for goods and services, we retain that information for a minimum period of six years following the end of the financial year in which you placed your order, in accordance with our legal obligation to keep records for tax purposes under sections 230 and 230.1 of the Canadian Income Tax Act, 2010.

In any other circumstances, we will retain your information for no longer than necessary, taking into account the following:

  • the purpose(s) and use of your information both now and in the future (such as whether it is necessary to continue to store that information in order to continue to perform our obligations under a contract with you or to contact you in the future);
  • whether we have any legal obligation to continue to process your information (such as any record-keeping obligations imposed by relevant law or regulation);
  • whether we have any legal basis to continue to process your information (such as your consent);
  • how valuable your information is (both now and in the future);
  • any relevant agreed industry practices on how long information should be retained;
  • the levels of risk, cost and liability involved with us continuing to hold the information;
  • how hard it is to ensure that the information can be kept up to date and accurate; and
  • any relevant surrounding circumstances (such as the nature and status of our relationship with you)

Access to your personal information

Subject to certain limitations on certain rights, you have the following rights in relation to accessing your information, which you can exercise by writing to Merrithew®, 500-2200 Yonge St, Toronto, ON M4S 2C6, Canada or by emailing

  • to request access to your information and information related to our use and processing of your information;
  • to request the correction or deletion of your information;
  • to request that we restrict our use of your information;
  • to receive information which you have provided to us in a structured, commonly used and machine-readable format (e.g. a CSV file) and the right to have that information transferred to another data controller (including a third party data controller);
  • to object to the processing of your information for certain purposes. You may also exercise your right to object to us using or processing your information for direct marketing purposes by:
    • clicking the unsubscribe link contained at the bottom of any marketing email we send to you and following the instructions which appear in your browser following your clicking on that link
    • sending an email to, asking that we stop sending you marketing communications or by including the words “OPT OUT”; and
  • to withdraw your consent to our use of your information at any time where we rely on your consent to use or process that information. Note that if you withdraw your consent, this will not affect the lawfulness of our use and processing of your information on the basis of your consent before the point in time when you withdraw your consent

We aim to maintain our services in a manner that protects information from accidental or malicious destruction. Because of this, after you delete information from our services, we may not immediately delete residual copies from our active servers and may not remove information from our backup systems.


At any time, you may opt-out of marketing email communications by sending your email address to Please allow up to 10 days to process your request. Please note, even if you choose to not receive marketing communications you may still receive transactional email messages regarding your account (e.g. order confirmation, shipping information, customer service notifications, certificates, CEC reminders, etc.).

Third-party content, links and plugins

This site contains content links to third party websites. Please be aware that we are not responsible for the privacy practices of those, or any other, sites. If you have questions about how those websites collect and use data, you should carefully read those sites’ privacy policies.

This site may also offer you the ability to interact with social plugins and apps from social media sites, such as Facebook (, Instagram (, LinkedIn (, Pinterest (, Snapchat (, TikTok (, Twitter (, WeChat ( and YouTube ( Social media sites may still collect traffic data for the pages where the service is installed, even when you do not use it. Similarly, if you have previously provided personally identifiable information to a third party operating a plug-in on this website, that third party may recognize you on this website. Your use of social network plugins is subject to each social media site’s privacy policy, which may be different from ours. Please read these policies carefully to understand their policies and your options. We have no control over the information that is collected, stored, or used by social network plugins.

International users

Merrithew is based in Canada and, regardless of where you use our services or otherwise provide information to us, the information may be transferred to and maintained on servers located in Canada. We will protect the privacy and security of personal information according to this privacy policy, regardless of where it is processed or stored in accordance with Canadian privacy laws, regulations and standards, which may not be equivalent to the laws in your country of residence. By using our services or by providing us with your information, you consent to this collection, transfer, storage and processing of information to and in Canada.


This website is intended for adults. We do not knowingly collect personal information from children under the age of 13. However, if the parent or guardian of a child under 13 believes that the child has provided us with personally identifiable information, the parent or guardian of that child should contact us at to have this information deleted from our files. If we become aware that a child under 13 has provided us with personal information, we will delete such information from our files.

Changes to the privacy policy

Our privacy policy may change from time to time. As such, you should review this Policy periodically. Any updates to this Policy will be posted to this page. If there are significant changes to our information practices, you will be provided with appropriate online notice.

Privacy questions or concerns

If you have any questions or concerns regarding our privacy policy, we encourage you to contact us at: