Commitment
Providing thorough training and certification guided by contemporary principles of exercise science
Encouragement
Understanding and responding to our customers’ needs, wants and values
Respect
Holding our customers, shareholders, partners, fellow employees and the environment in high esteem
Passion
Hiring and cultivating bright, creative and energetic people who care
Integrity
Demonstrating truthfulness, fairness and honesty in all initiatives
Leadership
Guiding with open-mindedness, innovation and contemporary thinking
Accountability
Delivering on our promises
Quality
Never compromising on excellence