Best Sellers & New E-Store!
STOTT PILATES® announces top Pilates DVDs and enhances online shopping experience!
Toronto, February 23, 2009 –
With many people resolving to make health and fitness a priority for 2009, STOTT PILATES has announced its top-selling Pilates DVDs of the past year. Of the 120+ titles in its award-winning DVD library, the top sellers in 2008 were:
STOTT PILATES Consumer DVD titles:
- Firm & Fit
- Basic Pilates, 2nd Ed.
- The Secret to Flat Abs
- Sculpt & Tone
- Fitness Circle® Challenge
STOTT PILATES Professional DVD titles:
- Intermediate Matwork, 3rd Ed.
- Essential Matwork, 3rd Ed.
- Intermediate Reformer, 2nd Ed.
- Essential Reformer, 2nd Ed.
- Foam Roller Challenge
According to the Sporting Goods Manufacturers Association, more than 10.7 million people in North America participate in some form of Pilates, a form of non-impact exercise designed to lengthen, strengthen and balance the body with an emphasis on core strength. Done on a mat or on specialized equipment, Pilates is suitable for all ages, fitness levels and life stages and is a favorite exercise activity of celebrities and professional athletes alike.
All STOTT PILATES DVDs and fitness accessories can be purchased online at STOTT PILATES’ newly-enhanced web store at http://www.merrithew.com/shop Offering online shoppers a single, convenient source for all their fitness-related gift purchases, the new and improved STOTT PILATES web store features short clips of many of its popular DVD titles, enabling purchasers to feel more confident about their selections.
“We want to make it easy for customers to make smart purchasing decisions. With our new web store, we are offering online shoppers a much-improved experience with an easy-to-navigate interface, enhanced product descriptions, and the opportunity to have a sneak peek at our DVD programming before they make their purchase,” says Lindsay G. Merrithew, President and CEO of STOTT PILATES and the company’s co-founder. “We look forward to welcoming visitors to www.merrithew.com and meeting all their Pilates-related needs.”
Features of Improved Online Experience:
- New look and easier navigation
- Access to exciting monthly promotions and discounts
- Short, exclusive clips of the world’s top Pilates DVDs
- Convenient shopping cart options for easy,
- In-depth product descriptions and photos
- Ability to manage accounts &
pay open invoices online
- Ability to view complete order history including package tracking
- Preferred pricing for fitness professionals
Easy access to experienced customer care representatives
Merrithew™ was co-founded by Lindsay and Moira Merrithew in 1988. For 30 years the company has been dedicated to enriching the lives of others by providing responsible exercise modalities and innovative fitness brands across the globe. Merrithew’s premier Pilates brand, STOTT PILATES®, delivers best-in-class Pilates education and media to everyone from avid exercisers, elite athletes, and pre/post-natal clients, to rehab and fitness professionals, and is used by studios worldwide. Other high-end Merrithew fitness brands include ZEN•GA®, Total Barre™, CORE™ Athletic Conditioning & Performance Training™ and Halo® Training. Merrithew has trained more than 50,000 students in over 100 countries. Merrithew’s Media Division (MMD) produces print and video-based content for professional and consumer markets. For more information visit merrithew.com.
For more information, interviews and images, please contact:
Merrithew: Laura Fitch, firstname.lastname@example.org