The demand for Pilates is growing much faster than the number of certified Pilates instructors. Create your own trained Pilates staff and reap the benefits of increased revenue. Fitness club owners are discovering the value of cross training their existing fitness staff and instructors and are finally realizing that a pilates certificate means increased earning potential. Pilates instructors are the highest paid and most in-demand instructors in the industry.
“By adding Pilates to their current repertoire, fitness instructors and trainers can retain more clients, keep their interest in ‘personal training, and make more money in a method that is growing in popularity every day,” says Carol Tricoche, Global Sales Director, Full Solutions™ STOTT PILATES®. “Personal trainers can expand their business – and as a result, so will the club owners.”
According to the 2007 IDEA Fitness Programs and Equipment Survey, 68 percent of facilities surveyed have Pilates as one of their program offerings. This is a 49 percent increase from when IDEA first started tracking Pilates back in 1999. “The growth of Pilates has increased tremendously in fitness facilities in general, and as more and more children are exposed to Pilates through clubs, schools or other environments, the growth in Pilates programming for children will expand too,” says Kathie Davis, Executive Director of IDEA Health and Fitness Association.
THE BIG PICTURE
The main obstacle facilities face is finding qualified staff to implement a professional Pilates program. Club owners should evaluate what type of benefits they offer their trainers:
- Does the club offer continuing education courses and workshop opportunities offering advancement for their instructors?
- Do departments keep up with new programming options and implement them into their trainers’ curriculum?
- Does the club offer additional scheduling opportunities to trainers who instruct various programs?
- Is the facility equipped with the most updated equipment for high-quality Pilates instruction?
- Are there private, semi-private, or small group instruction opportunities?
Lindsay G. Merrithew, President and CEO of STOTT PILATES® supports the notion that personal training, Pilates, Yoga and dynamic fitness instruction for all ages are poised for substantial growth over the next several years. “Much of the growth in the areas of equipment-based exercise is due to professional trainers gaining knowledge and confidence in the results they are achieving with their clients. Facility owners are seeing the benefits of purchasing top equipment and hiring the best trained instructors and programming directors,” he explains. “Top-quality equipment and programming equals increased membership retention.” “Clubs that offer extensive programming options [and quality equipment] for members are more likely to retain clients and attract new members due to the increased interest in the mystique created by Pilates in the general public,” adds Merrithew.
THE KEY FOR INSTRUCTORS
“Pilates is one of the fastest-growing forms of exercise that people of all ages, fitness abilities and levels are turning to for mind-body exercise, says Moira Merrithew, Executive Director of Education. “Ambitious instructors, who obtain professional instruction, can expand their knowledge base to include special populations covering the de-conditioned exerciser to the very fit. These skills are highly marketable.