Join the mindful movement with 50 new fitness DVDs
TORONTO, March 13 2012 – Merrithew Health & Fitness™ announced today the release of 50 new professional and home-based DVD titles for their premier Pilates brand STOTT PILATES® and two new multi-disciplinary fitness brands ZEN•GA™ and CORE Athletic Conditioning & Performance Training.
“We are very proud to now have over 170 DVD titles in our library and posses an extensive collection of fitness programming available for professional and consumer markets,” said Lindsay G. Merrithew, Executive Producer and President and CEO. “With a strong global presence and an increasing customer base, we continuously aim to establish the highest quality products, services and equipment lines. This includes educational materials for our instructors and detailed, safe and fun content for fitness enthusiasts.”
With the largest collection of Pilates DVDs, expansion now begins in general fitness titles. Recognized as The Professional’s Choice™ by studios, fitness facilities and home exercisers around the globe, DVD content ranges from beginner to advanced levels across all brands including titles such as: Bounce & Burn Weight-Loss on the Reformer and Strength & Conditioning on the Jumpboard & Reformer. All programming is taught and presented by Master Instructor Trainers adding experienced-based training to each DVD. While some titles are already accessible online, remaining DVDs will be available throughout the year and at key international tradeshows including IDEA World, San Diego and Can Fit Pro, Toronto – as well as at upcoming Merrithew Health & Fitness™ Symposiums in Los Angeles, Essen, Germany, Toronto, New York City and the UK.
“We are excited to bring to market new DVD programming for our world-renowned brand, STOTT PILATES® and our most recent fitness brands, ZEN•GA™ and CORE Athletic Conditioning & Performance Training,” explained Moira Merrithew, Executive Director of Education and Master Instructor Trainer. “As part of our Mindful Movement campaign, these titles showcase the benefit of responsible lifestyle and exercise choices instead of quick-fix diets and short-term workout fads. We are proud to continue to provide thoughtful programming that is engaging, inspiring and convenient.”
Merrithew™ was co-founded by Lindsay and Moira Merrithew in 1988. For 30 years the company has been dedicated to enriching the lives of others by providing responsible exercise modalities and innovative fitness brands across the globe. Merrithew’s premier Pilates brand, STOTT PILATES®, delivers best-in-class Pilates education and media to everyone from avid exercisers, elite athletes, and pre/post-natal clients, to rehab and fitness professionals, and is used by studios worldwide. Other high-end Merrithew fitness brands include ZEN•GA®, Total Barre®, CORE™ Athletic Conditioning & Performance Training™ and Halo® Training. Merrithew has trained more than 50,000 students in over 100 countries. Merrithew’s Media Division (MMD) produces print and video-based content for professional and consumer markets. For more information visit merrithew.com.
For more information, interviews and to request images, contact: