New fitness brand to offer more for your Core
An intense workout for athletes, fitness professionals and exercise enthusiasts alike
TORONTO, April 10, 2012 – Take your workouts to the next level with CORE Athletic Conditioning & Performance Training which focuses on functional fitness targeting core strength and kinesthetic awareness, developed exclusively by Merrithew Health & Fitness™.
“We are expanding our multi-disciplinary fitness brands to offer more to our loyal customers and clients worldwide for professional and consumer use,” explained Lindsay G. Merrithew, President and CEO, Merrithew. “In a competitive industry, we continuously aim to establish the highest quality products, services and equipment lines. It's imperative that we offer programming that is detailed, safe and fun and that which our customers have come to expect which we enjoy bringing to market."
This unique training program will help improve total-body strength and power. The multi-layered system is designed for both novice and high-level athletes and will enhance performance by improving precision, control, strength, power, and agility. Most workouts can be done using existing equipment and accessories including a Foam Roller™, Mini Stability Ball™, Toning Balls™ and more. STOTT PILATES® principles are used throughout all workout routines providing a strong foundation and sound quality carried across all fitness brands. This program will be engaging, inspiring and convenient with the same quality and precision that customers expect
“CORE Athletic Conditioning & Performance Training will really jumpstart your metabolism, optimize athletic performance and help you train smarter with our combination of body control and power movements,” said John Garey, CSCS, Master Instructor Trainer, Merrithew. “This program transforms regular training regimens into high intensity, results-driven workouts. Our system will help retrain unbalanced muscles, strengthen the core, and teach you to work from within to produce power that will transfer on and off the playing field!”
Merrithew™ was co-founded by Lindsay and Moira Merrithew in 1988. For over 25 years the company has been dedicated to enriching the lives of others by providing responsible exercise modalities and innovative fitness brands across the globe. Merrithew’s premier Pilates brand, STOTT PILATES®, delivers best-in-class Pilates education and media to everyone from avid exercisers, elite athletes, and pre/post-natal clients, to rehab and fitness professionals, and is used by studios worldwide. Other high-end Merrithew fitness brands include ZEN•GA®, Total Barre™, CORE™ Athletic Conditioning & Performance Training™ and Halo® Training. Merrithew has trained more than 50,000 students in over 100 countries. Merrithew’s Media Division (MMD) produces print and video-based content for professional and consumer markets. For more information visit merrithew.com.
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