Merrithew® Announces the Appointment of Beth Gibbs-Bartel to Chief Revenue Officer (CRO)
Toronto, ON – December 19, 2023 – Merrithew® is pleased to announce the appointment of Beth Gibbs-Bartel to the newly created position of Chief Revenue Officer (CRO). This promotion is a testament to Beth’s outstanding contributions and commitment to excellence within the company.
In her former role as Vice President of Sales, Beth consistently demonstrated exceptional leadership, strategic thinking and a deep understanding of Merrithew’s business and company values. Her dedication to fostering a collaborative and innovative work environment has significantly contributed to Merrithew’s success.
As CRO, Beth will expand her responsibilities to take the lead in revenue strategy, growth and global expansion. With the creation of this CRO position and structure, Merrithew will be consolidating its Commercial Sales, Retail Sales, and Global Hosting organizations under her leadership. By uniting these three important areas of revenue, the company foresees several benefits including further internal alignment, visibility and collaboration, while maximizing the company’s product and service offerings to Merrithew’s customers.
“I am honored to take on the role of CRO at Merrithew. I am excited about the expanded responsibilities, for the opportunity to lead our talented teams and to work closely with our clients to drive sustainable growth. Merrithew has a strong foundation, and I look forward to contributing to its continued success.” – Beth Gibbs-Bartel, CRO.
Beth has been with Merrithew since 2004, during which time she went beyond exceeding expectations and proving her ability to generate results. Her passion and commitment to professional growth, sales strategy and people-first leadership align with Merrithew’s vision for the future.
"Beth has consistently demonstrated exceptional leadership and a keen understanding of our industry. I am confident that in this new role as CRO, she will continue to drive our company's success by maximizing revenue opportunities and fostering strong customer relationships." – Lindsay G. Merrithew, Co-founder, President & CEO.
Merrithew is assured that Beth’s leadership will play a key role in driving Merrithew to even greater success in the future.
Merrithew® is the global leader in mind-body education and equipment. Founded in 1988, the company has trained more than 80,000 instructors and partners worldwide, developed six innovative education programs— STOTT PILATES®, ZEN•GA®, Total Barre®, Halo® Training, Merrithew Fascial Movement and CORE™ Athletic Conditioning & Performance Training™— and has produced an extensive line of professional and at-home equipment and accessories for personal and professional use.
In 2020, Merrithew launched Merrithew Connect™, a video streaming platform featuring new and signature Pilates, fitness and mind-body workouts and training from its internationally-recognized team of presenters.
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