Merrithew’s global reach expands again through a first-time partnership with reseller in Japan
Toronto, ON – September 23, 2022 – Merrithew’s expansion in Asia continues following a first-time partnership with THINK Fitness Corporation as an official equipment reseller in Japan.
Merrithew is building on its more than 30 years of success as a leading manufacturer and innovator of Pilates equipment and accessories, sharing with one of the most booming fitness markets in the world its best-in-class Reformers, Cadillacs, Stability Chairs™ and Barrels which are recognized worldwide as The Professional’s Choice for their versatility, durability, and high quality.
A partnership with THINK Fitness will make it easier and more convenient for fitness professionals, studio and gym owners and at-home fitness enthusiasts in Japan to purchase Merrithew’s premium equipment and to cater to the growing demand for Pilates and mind-body solutions.
Merrithew’s equipment is designed to complement its world-class education programs, STOTT PILATES®, ZEN•GA®, Total Barre®, Halo® Training, Merrithew Fascial Movement and CORE™ Athletic Conditioning and Performance Training™.
THINK Fitness CEO, Eiji Tezuka reflects on the consumer benefits that follow from an alliance between to the two companies:
“We’re delighted to become Merrithew’s first official reseller in Japan,” he says. We see a great opportunity to build awareness about the benefits of Pilates among fitness enthusiasts throughout the country. As a Merrithew partner that has been in the fitness industry for more than 35 years, we’re excited to introduce the advantage of Merrithew products to more people in Japan and further develop the popularity of Pilates.”
Merrithew President and CEO, Lindsay G. Merrithew, echoes his excitement: “The benefits of mindful movement have never been more important. We’re thrilled to announce the partnership between Merrithew and THINK Fitness and share Merrithew’s premium equipment and world-class education offerings more widely in Japan. We welcome THINK Fitness into Merrithew’s global community with optimism about all we can accomplish together by making exceptional mind-body fitness available to more and more people in Asia.”
To purchase equipment in Japan, click here
About THINK Fitness
THINK Fitness Corporation was founded in 1986 and is located in Koto-ku, Tokyo, Japan. A one-stop fitness solution that is unparalleled in Japan, Think Fitness operates a Gold’s Gym Franchise and is a distributor of a range of high-quality fitness equipment and nutrition supplements in Japan.
Merrithew® is the global leader in mind-body education and equipment. Founded in 1988, the company has trained more than 65,000 instructors and partners worldwide, developed six innovative education programs— STOTT PILATES®, ZEN•GA®, Total Barre®, Halo® Training, Merrithew Fascial Movement and CORE™ Athletic Conditioning & Performance Training™— and has produced an extensive line of professional and at-home equipment and accessories for personal and professional use.
In 2020, Merrithew launched Merrithew Connect™, a video streaming platform featuring new and signature Pilates, fitness and mind-body workouts and training from its internationally-recognized team of presenters.
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