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Merrithew™ Partners With Al Hayat Investment Co., as Exclusive Equipment Distributor in Saudi Arabia

Toronto, ON – June, 2016 – Merrithew™, Leaders in Mindful Movement™, is pleased to announce their partnership with SPORTA, a subsidiary of Al Hayat Investment Co. and an industry leader in providing high–quality exercise equipment, education and training, expanding the reach of Merrithew’s world–renowned fitness equipment and branded programs throughout Saudi Arabia.

“We are dedicated to creating high–caliber, safe and effective equipment that will in turn provide high–caliber, safe and effective exercise,” says Lindsay G. Merrithew, President & CEO, Merrithew. “A partnership with SPORTA and Al Hayat Investment Co., allows us to serve the country’s growing interest in mind–body exercise with quality fitness equipment and accessories that will ultimately improve the experience of mindful movement throughout Saudi Arabia.”

“We want to offer the best health and fitness options possible, so it’s important that we continue to introduce innovative equipment that will meet our growing clients’ needs,” says Khalid Alhaqbani, owner and CEO of Al Hayat Investment Co. “Merrithew has an unparalleled reputation in the fitness industry and we look forward to introducing and marketing their equipment in Saudi Arabia.”

This partnership will support existing members of the mindful movement community in Saudi Arabia, also furthering Merrithew’s global reach as the premier provider for mind-body exercise programming, education, equipment and accessories.


About Al Hayat Investment Co., SPORTA

Established in 2011, SPORTA is a subsidiary of Al Hayat Investment Co., and provides the Saudi fitness market with a wide range of products and services including supplying the highest quality exercise equipment, education and training, and after sales services. SPORTA outfits corporate gyms, fitness centers, universities, hotels, compounds, governmental projects and residential gyms. SPORTA is the distributor for Cybex, Octane, First Degree Fitness, Impulse, Jawan Medical, Alex, FACTS Academy, Harvia and more. For more information visit alhayattrading.com.

About Merrithew™

Merrithew™, Leaders in Mindful Movement™, was co-founded by Lindsay and Moira Merrithew in 1988. For over 25 years the company has been dedicated to enriching the lives of others by providing responsible exercise modalities and innovative fitness brands across the globe. Merrithew’s premier Pilates brand, STOTT PILATES®, delivers best-in-class Pilates education and media to everyone from avid exercisers, elite athletes, and pre/post-natal clients, to rehab and fitness professionals, and is used by studios worldwide. Other high-end Merrithew fitness brands include ZEN•GA™, Total Barre™, CORE™ Athletic Conditioning & Performance Training™ and Halo® Training. Merrithew has trained more than 45,000 students in over 100 countries. Merrithew’s Media Division (MMD) produces print and video-based content for professional and consumer markets. For more information visit merrithew.com.

For more information, interviews and images, please contact:
Merrithew: Laura Fitch, laura.fitch@merrithew.com
Al Hayat Investment Co.: Ahmed Hussein, ahussien@sporta.com.sa