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Merrithew™ partners with Al Hayat Investment Co., as exclusive equipment distributor in Saudi Arabia

Toronto, ON, June, 2016 – Merrithew™, Leaders in Mindful Movement™, is pleased to announce their partnership with SPORTA, a subsidiary of Al Hayat Investment Co. and an industry leader in providing high–quality exercise equipment, education and training, expanding the reach of Merrithew’s world–renowned fitness equipment and branded programs throughout Saudi Arabia.

“We are dedicated to creating high–caliber, safe and effective equipment that will in turn provide high–caliber, safe and effective exercise,” says Lindsay G. Merrithew, President & CEO, Merrithew. “A partnership with SPORTA and Al Hayat Investment Co., allows us to serve the country’s growing interest in mind–body exercise with quality fitness equipment and accessories that will ultimately improve the experience of mindful movement throughout Saudi Arabia.”

“We want to offer the best health and fitness options possible, so it’s important that we continue to introduce innovative equipment that will meet our growing clients’ needs,” says Khalid Alhaqbani, owner and CEO of Al Hayat Investment Co. “Merrithew has an unparalleled reputation in the fitness industry and we look forward to introducing and marketing their equipment in Saudi Arabia.”

This partnership will support existing members of the mindful movement community in Saudi Arabia, also furthering Merrithew’s global reach as the premier provider for mind-body exercise programming, education, equipment and accessories.

About Al Hayat Investment Co., SPORTA

Established in 2011, SPORTA is a subsidiary of Al Hayat Investment Co., and provides the Saudi fitness market with a wide range of products and services including supplying the highest quality exercise equipment, education and training, and after sales services. SPORTA outfits corporate gyms, fitness centers, universities, hotels, compounds, governmental projects and residential gyms. SPORTA is the distributor for Cybex, Octane, First Degree Fitness, Impulse, Jawan Medical, Alex, FACTS Academy, Harvia and more. For more information visit

About Merrithew

Merrithew is the global leader in mind-body education and equipment. Founded in 1988, the company has trained more than 60,000 instructors and partners worldwide, developed six innovative education programs— STOTT PILATES®, ZEN•GA®, Total Barre®, Halo® Training, Merrithew Fascial Movement and CORE Athletic Conditioning & Performance Training— and has produced an extensive line of professional and at-home equipment and accessories for personal and professional use. In 2020, Merrithew launched Merrithew Connect, a video streaming platform featuring the latest Pilates and mind-body workouts from its top Instructor Trainers.

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