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Management Bios

Lindsay Merrithew

Lindsay G. Merrithew

President & CEO

Lindsay G. Merrithew is the driving force behind the growth of Merrithew and its premium fitness brands: STOTT PILATES®, ZEN•GA®, CORE Athletic Conditioning & Performance Training, Total Barre and Halo® Training. He has been instrumental in designing, producing and marketing the company’s extensive equipment and video lines and is a member of Ontario’s prestigious Innovators Alliance for elite entrepreneurs. Lindsay was nominated twice for Ernst and Young's Entrepreneur of the Year award and is a five-time recipient of PROFIT Magazine’s 100 Fastest-Growing Companies award.

He holds a Bachelor of Commerce degree from Dalhousie University in Halifax, Nova Scotia, and is a graduate of the Juilliard School of Performing Arts in New York City.


Moira Merrithew

Moira Merrithew

Executive Director, Education

Moira Merrithew, together with President and CEO of Merrithew, Lindsay G. Merrithew, has spent over two decades promoting the benefits of responsible exercise through their branded programming. Together with her team, they ensure all programming is aligned with current scientific and biomechanical research. In addition to overseeing the Education Department, Moira is a content creator and featured performer in the extensive DVD series. A published author and media personality, she presents at numerous fitness industry events all over the globe. After an accomplished career as principal dancer with the City Ballet of Toronto and the Atlantic Ballet Company, Moira Merrithew went on to retrain and certify as a Pilates instructor under the tutelage of Romana Kryzanowska at the original studio founded by the late Joseph H. Pilates.


Tony Baylis

Tony Baylis

Chief Operating Officer

Tony Baylis joined Merrithew in January 2002, bringing 17 years of professional business experience in various senior roles within the entertainment industry. Most recently he held the position of President, Balmur Corus Music Inc. and also executive produced award-winning television specials for broadcast in Canada and the United States.

Today he takes a leadership role in helping guide the company's strategic plans through its domestic and international growth. Thus far, he has been instrumental in structuring the company's operations and management resources and systems; overseeing all business affairs; executive producing the company's newest video lines – and aggressively pursuing and analyzing new business opportunities.

Tony has a Bachelor of Commerce, Honours Finance, from Dalhousie University and is a Chartered Accountant.


Viral Bhatt

Viral Bhatt

Vice President, Operations

Viral was appointed Vice-President in 2012 and provides leadership for all product design, engineering and manufacturing along with procurement growth. He continues to oversee a staff of 45 across metal fabrication, upholstery, carpentry, assembly and shipping/receiving departments. Viral has also been instrumental in the development of an MRP (Material Resource Planning) system and has assisted in the research, design, development and production of the Merrithew Equipment line.

Prior to joining Merrithew in 1996, Viral was Director of Production for BASQ International, a Montreal-based company specializing in packaging design and manufacturing for major packaged goods companies. Before emigrating from India to Canada, he was a practicing mechanical engineer with GSFC, one of the country's largest fertilizer and chemical companies.

Viral holds a Mechanical Engineering Degree from India's Sardar Vallabhbhai Patel University.


Beth Gibbs

Beth Gibbs-Bartel

Vice President, Sales & Marketing, Retail

Beth Gibbs-Bartel plays a leadership role in building the company's video and retail products business and managing international account sales. She has also been instrumental in bringing numerous new DVD titles and retail products under the STOTT PILATES® brand to domestic and international markets.

Beth was a Senior Vice-President with KOCH Entertainment Inc. prior to joining Merrithew in 2004. She was responsible for overseeing sales and marketing for KOCH Vision, the video division of the company. During her eight years with the company, her responsibilities included: increasing sales of 14 different video brands, growing existing business channels and developing new business with non-traditional video retailers and overseeing the acquisition of new video lines, including the Gaiam line of mind-body videos and retail products, marketing and promoting 14 video studios. Prior to KOCH, Beth worked for an agency that placed her in an international marketing role at EMI Music Canada where she focused on the development of EMI's domestic artist roster.

Beth is a graduate of Wilfrid Laurier University with an Honours Bachelor of Arts in Political Science and French. She also has a Certificate in International Conversational French.


Amanda Steeves

Amanda Steeves

Vice President, Marketing & Communications

Amanda Steeves joined Merrithew in 2013 and is responsible for leading the marketing and communications team. Amanda and her team are responsible for developing and executing marketing programs that effectively promote the company's vision, supporting our global network of customers, instructor trainers, corporate training centers, licensed training centers, distributors and resellers and growing awareness of the company's branded fitness programs, equipment line and suite of retail products.

With nearly 15 years of experience in marketing and communications, Amanda brings a unique blend of agency and professional services expertise having consulted more than 50 companies in a wide array of industries on marketing strategy and implementation to drive business growth. Prior to Merrithew, Amanda was Vice President, Marketing for The Mezzanine Group, a B2B Marketing Strategy and Implementation firm and previously held senior roles in a leading boutique communications agency.

Amanda earned her Honours Bachelor of Arts in Sociology and English from the University of Toronto and her Masters of Business Administration from Schulich School of Business at York University.


Stefania Michas

Stefania Michas

Senior Program Director, Education & Master Instructor Trainer

A member of the Merrithew programming team since 1998, Stefania Michas is a STOTT PILATES® Master Instructor Trainer and has represented the company in more than 14 countries on 5 continents as a presenter, trainer and examiner. As Senior Program Director, Education, Stefania continues her invaluable contributions to the Education Department and is instrumental in organizing the development and procedures within the department. She oversees the growth of the Instructor Trainer program and global implementation of training and certification programs.


Cindy Sun

Cindy Sun

Sr. Director, Strategic Sourcing and China Business Development

As a member of the Merrithew Senior Management team, Cindy brought to the company over 20 years of extensive background in strategic marketing, international business development and global strategic sourcing. Cindy has contributed to the company’s product portfolio expansion through effective international sourcing strategy and execution since she joined the company in early 2011. She plays a leadership role in planning and executing the company’s aggressive business development strategy in China through establishing the right partnerships.

Prior to joining Merrithew, Cindy was a management consultant in Go-to-market strategy and Global Strategic Sourcing and is a subject matter expert in doing business with China and in international sourcing. She was a featured speaker at the 3rd Canada China Business Forum in “Doing Business in China” in 2009 to 400 business leaders of both countries. Prior to joining Merrithew, Cindy held senior executive positions at Genesis Worldwide Inc., PharmEng Technology Inc. and before that, she had served in national business leadership capacity in strategic marketing with Philips and Glaxo (GSK) in China.

Cindy holds an MBA in Marketing from ESLSCA, France and a BA from Sichuan International Studies University in English, China.


Jason Nip

Jason Nip

Director, Product Development & Design

Jason Nip joined Merrithew in 2014 with over 15 years of experience in industrial design. As the Director of Product Development and Design, he is responsible for overseeing the design direction of retail equipment and products. His goal is to continue to develop cohesive brand and product offerings that focus on health and wellness and to drive innovation at Merrithew.

Jason started his design career in 2002 at Umbra ltd. designing various products for the home as well as working overseas directly with manufacturers. With experience that includes prototyping, product design, manufacturing, packaging and development, he is able to combine these skills with his personal interests in martial arts, sports, exercise, and well-being at Merrithew.

Jason holds a Bachelor of Applied Technology, Industrial Design from Humber College in Toronto.


Kristen Gill

Kristen J. Gill, CMP

Director, Event Marketing & Strategic Partnerships

Kristen Gill joined Merrithew in 2006 and is responsible for the sponsorships, partnerships and events in which the company participates and produces. As part of the marketing team, she plays an integral role in working with current, and seeking out new strategic partnerships within the health and fitness industry, as well as managing the event marketing and logistics components that come with both our internal and external events.

Kristen brings over 20 years event management experience within the health and fitness industry where she worked with organizations such as the International Health Racquet and Sportsclub Association (IHRSA) and the Mid-Atlantic Club Management Association (MACMA) managing annual conventions and trade shows and working with exhibitors and sponsors alike.

Kristen holds a Bachelor of Science degree in Exercise Science and is an active member of Meeting Professionals International (MPI) as well as the Professional Convention Management Association (PCMA) and holds the Certified Meeting Professional designation through the Convention Industry Council.