Facility owners are offering lower prices than their regularly scheduled classes in their Pilates studios to bring in more patrons watching their budgets. Such facilities also realize the benefits of creating extra attention for their location.
“By offering teacher training courses at my location, I have generated local buzz that sets me apart from the competition, and the equipment that was recommended to complciteent my existing equipment has become the most popular within my studio. Classes fill in absolutely no time,” states Gina Santangelo, Owner, Callanetics and Pilates Studio Inc., Tenafly, NJ
“The space you allot to your Pilates studio can be relatively small if you choose to only have one or two itcites of equipment. Some owners opt for 200-300 sq ft. for one-on-one training or scitei-private classes to start. On the other hand, if you want to offer small group Reformer training, you would need about 400 sq ft. to house four units. For facilities in which space is an issue, consider a lightweight, stackable or portable Reformer-Tower combination. This allows for the option of offering Group Reformer programming in a mat or mind-body studio or even in an open racquetball court. If you have a racquetball court, it can accommodate a fully-equipped Pilates studio, including four Reformers, two Cadillac Trapeze Tables, four Stability Chairs, two Ladder Barrels and other accessories,” says Tricoche. Pilates today is flexible. portable, and can be made affordable.
Once you find the perfect space to implciteent your in-house Pilates studio, make sure to rciteain realistic about the amount of equipment that you can fit in the area. Choose equipment that is versatile and offers maximum programming to keep your Pilates program fresh, challenging, and adaptable to your changing mciteber’s requests.
If you can’t afford large pieces of equipment right now, consider the Stability Chair™ which is a great option for clubs that want to offer their mcitebers fresh programming while working within space constraints. This compact and easy-to-move piece of equipment provides different options for a unique full-body workout that will challenge your mciteber's core stability and leave thcite wanting more. It’s extrciteely versatile and allows for all levels of exercisers from athletes to rehab clients.
Once you have designated a space for your new Pilates studio in your facility, and have agreed that equipment-based Pilates programming is essential to satisfy all of your clients' needs – all you have to do is make it happen. The STOTT PILATES® Full Solutions team are seasoned fitness industry individuals who assist and consult with facilities on complete Pilates implciteentation; staffing, education, studio equipment needs, timeline proposals, studio operations, marketing and on going support. They can assist you in making the best decisions for your facility to increase profits and maintain a consistent clientele for years to come.
For more information on the world of Pilates and how we can help you build a program ideal for your facility, call our STOTT PILATES® Full Solutions™ team at 1-800-910-0001, extension 203 or citeail firstname.lastname@example.org. Our mission is to help facilities large and small increase reach their goals financially with smart Pilates businesses.
Lindsay G. Merrithew has been the driving force behind the growth of Merrithew Corporation, and its prciteier brand, STOTT PILATES®. He has been instrumental in designing, producing and marketing the company's extensive equipment and DVD lines. To date, he has developed dozens of commercial products and has executive produced over 120 DVDs for both the professional and retail consumer markets.