Merrithew Health & Fitness
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Privacy Policy

Last updated: September 18, 2015

Merrithew International Inc. (o/a MERRITHEW™) respects your privacy and is committed to protecting your personal information. By visiting, you consent to the collection, use, and disclosure of personal information as set forth in this Privacy Policy.

This Privacy Policy specifies what information is collected online, the use and disclosure of your personal information, and how it is kept secure.

Information we collect

We collect information to process orders, personalize your shopping experience and to keep you informed about MERRITHEW products and services. Here are the types of information we gather.

  • Information you give us:
    We receive and store any information you enter on our website or give us in any other way. For example, when you place an order you may be asked to provide your name, mailing and billing addresses, phone numbers, email address, and credit card or payment information.
  • Information we get from your usage:
    We receive and store certain types of information through your interactions with us. We and our partners may also collect information via frequently used information-tracking tools, such as cookies. Examples of the information we collect and analyze through cookies include your browser type, Internet protocol (IP) address, geographic location, purchase history, login, email address and search history. We may also use software tools to track and examine session information, including page interaction information (such as page views, clicks, and scrolling), length of visit, page response times, and device-specific information (such as hardware model, operating system version, unique device identifiers, and mobile network information including phone number).

How we use information we collect

We use the information we collect to provide a secure, efficient and tailored user experience and to improve the overall quality of our services. For example, we may use your information to personalize your shopping experience to make better recommendations about the products and services that might be of interest to you.

Non-personally identifiable data may be aggregated to better understand how visitors use our site, and to help manage, maintain, and report on use of our website. For example, we monitor customer traffic patterns, suggestions, and usage to help us develop the design and layout of

We and third-party vendors, including Google, Facebook, and others, may use cookies and anonymous identifiers to deliver more relevant advertising across the Internet based on your interactions with this site through remarketing services. Any data collected adheres to each third-party vendor's respective privacy policy and our own. You may opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page.

How we protect your personal information

We are committed to protecting the security of your personal information. We employ reasonable technical, administrative and physical safeguards to protect the confidentiality of your personal information, employing industry-recognized technical safeguards, such as encryption and firewalls, and have adopted and implemented security procedures to protect your information from loss, misuse or unauthorized alteration. Notwithstanding our efforts, we cannot guarantee absolute or unqualified protection of this information given the open nature and resulting instability of the Internet. Furthermore, the personal information we collect is protected against unauthorized access.

For example, when you place an order or access your account, your information is sent via a secure server. All information you input is encrypted by standard security protocols (SSL/TSL/HTTPS) before it is transmitted to us.

Information we share

We do not sell, trade or rent personal information with third-party companies, organizations or individuals. We may share information only under one of the following circumstances:

  • For external processing:
    With your consent, we may provide your information to affiliates or vendors to fulfill our responsibilities including, but not limited to, delivering a product or service that you order. Any information you provide directly to a third party merchant, website or application is not covered by this privacy notice. We are not responsible for the privacy or security practices of merchants or other third parties with whom you choose to share your personal information directly. We encourage you to review the privacy policies of any third party to whom you choose to share your personal information directly.
  • For ratings and reviews:
    You may choose to submit a product review online, via email or over social. If you post a review, we will ask for your name or nickname, email address, and geographic location. If you submit a review, your name or nickname, and geographic location will be visible to other users (your email address will be kept private). Any personally identifiable information you provide as part of a submitted review can be read or used by other visitors to We are not responsible for any personally identifiable information that you provide as part of your review.
  • To partners and affiliates:
    We may provide your information to affiliates or partners such as training centers who may use a bonded mailing house or MERRITHEW's email service to send you information about training and certification programs and workshops to be held in your geographic area.
  • For legal reasons:
    At all times, we reserve the right to disclose any information, including personally identifiable information, to comply with any applicable law, regulation, legal process or governmental request; to protect MERRITHEW's rights or property (including without limitation in the event of a transfer of control of a Merrithew International Inc. company, affiliate, or brand, or substantially all of its assets), or during emergencies when safety is at risk, or for credit fraud protection and risk reduction purposes.


At any time, you may opt-out of marketing email communications by sending your email address to Please allow up to 10 days to process your request. Please note, even if you choose to not receive marketing communications you may still receive transactional email messages regarding your account (e.g. order confirmation, shipping information, customer service notifications, certificates, CEC reminders, etc.).

Cookies and anonymous identifiers

We and our partners use various technologies to collect and store information as you navigate our website. This may include sending one or more cookies, pixel tags or anonymous identifiers to your device. These technologies enable us to provide features such as quick and convenient shopping and to store items in your shopping cart between visits to our website.

Cookies are small files created by a web server, delivered through a web browser, and stored on your computer. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies.

Third-party content, links and plugins

This site contains content links to third-party websites. Please be aware that we are not responsible for the privacy practices of those, or any other, sites. If you have questions about how those websites collect and use data, you should carefully read those sites' privacy policies.

This site may also offer you the ability to interact with social plugins from social media sites, such as Facebook (, LinkedIn (, YouTube (, Pinterest (, Instagram (, Google+ (, and Twitter ( Social media sites may still collect traffic data for the pages where the service is installed, even when you do not use it. Similarly, if you have previously provided personally identifiable information to a third-party operating a plug-in on this website, that third-party may recognize you on this website. Your use of social network plugins is subject to each social media site's privacy policy, which may be different from ours. Please read these policies carefully to understand their policies and your options. We have no control over the information that is collected, stored, or used by social network plugins.

International users

MERRITHEW is based in Canada, and, regardless of where you use our services or otherwise provide information to us, the information may be transferred to and maintained on servers located in Canada. We will protect the privacy and security of personal information according to this Privacy Policy, regardless of where it is processed or stored in accordance with Canadian privacy laws, regulations, and standards, which may not be equivalent to the laws in your country of residence. By using our services or by providing us with your information, you consent to this collection, transfer, storage, and processing of information to and in Canada.


This website is intended for adults. We do not knowingly collect personal information from children under the age of 13. However, if the parent or guardian of a child under 13 believes that the child has provided us with personally identifiable information, the parent or guardian of that child should contact us at to have this information deleted from our files. If we become aware that a child under 13 has provided us with personal information, we will delete such information from our files.

Changes to the Privacy Policy

Our Privacy Policy may change from time to time. As such, you should review this Policy periodically. Any updates to this Policy will be posted to this page. If there are significant changes to our information practices, you will be provided with appropriate online notice.

Privacy questions or concerns

If you have any questions or concerns regarding our Privacy Policy, we encourage you to contact us at:

2200 Yonge Street
Suite 500
Toronto, Ontario M4S 2C6