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Management Bios


Lindsay Merrithew

Lindsay G. Merrithew

President & CEO


Lindsay Merrithew is the driving force behind the growth of The Merrithew Health & Fitness Group and its premium fitness brands: STOTT PILATES®, ZEN•GA™ and CORE Athletic Conditioning & Performance Training. He has been instrumental in designing, producing and marketing the company's extensive equipment and video lines and is a member of Ontario's prestigious Innovators Alliance for elite entrepreneurs. Lindsay was nominated twice for Ernst and Young's Entrepreneur of the Year award and is a five-time recipient of PROFIT Magazine's 100 Fastest-Growing Companies award.

He holds a Bachelor of Commerce degree from Dalhousie University in Halifax, Nova Scotia, and is a graduate of the Juilliard School of Performing Arts in New York City.

lindsay.merrithew@merrithew.com


Moira Merrithew

Moira Merrithew

Executive Director, Education


Moira Merrithew works closely with Lindsay Merrithew and a team of physical therapists, sports medicine and fitness professionals to ensure all programming is aligned with current scientific and biomechanical research. In addition to overseeing the creation of the curricula and support materials for the company's Education & Certification programs, Moira is a content creator and featured performer in the extensive DVD series. A published author and media personality, she is actively involved in the company's Fit Kids program and presents at numerous fitness industry events.

Moira was first certified as a Pilates instructor under the tutelage of Romana Kryzanowska at the original studio founded by the late Joseph H. Pilates.

moira.merrithew@merrithew.com


Tony Baylis

Chief Operating Officer


Tony Baylis joined The Merrithew Health & Fitness Group in January 2002 bringing 17 years of professional business experience in various senior roles within the entertainment industry. Most recently he held the position of President, Balmur Corus Music Inc. and also executive produced award-winning television specials for broadcast in Canada and the United States.

Today he takes a leadership role in helping guide the company’s strategic plans through its domestic and international growth. Thus far, he has been instrumental in structuring the company’s operations and management resources and systems; overseeing all business affairs; executive producing the company’s newest video lines – and aggressively pursuing and analyzing new business opportunities.

Tony has a Bachelor of Commerce, Honours Finance, from Dalhousie University and is a Chartered Accountant.

tony.baylis@merrithew.com


Sandy Gardner

Vice-President, Sales & Customer Service


Sandy Gardner joined The Merrithew Health & Fitness Group in 2009 and is responsible for leading the commercial and retail sales team, customer service and corporate events departments. She is integral in implementing leads management programs, managing international distribution and reseller partners along with executing customer after-care programs to increase overall customer relations.

Sandy has close to 20 years of progressive Sales Management experience within the Entertainment Industry beginning her career as a Marketing Manager at Warner Music Canada. She then took on the challenge of marketing the Classical Kids® brand at The Children’s Group, moving onwards to Madacy Entertainment Group. Most recently, Sandy held the position of Vice-President of Sales for Twin Sisters Productions, an award-winning producer of children’s entertainment before joining Merrithew Health & Fitness.

sandy.gardner@merrithew.com


Christine Newey

Vice-President, Finance


Christine Newey joined The Merrithew Health & Fitness Group in 2010 and is responsible for managing the Finance, HR and IT departments.

Christine brings almost 20 years of professional experience in various finance roles, most recently as Vice-President of Finance with Canadian Springs. During her 14-year career at Canadian Springs, Christine held a number of titles such as Corporate Controller and Director of Planning and Analysis before being promoted to Vice-President of Finance. Prior to working at Canadian Springs, she worked in the field of forensic accounting and also in a public accounting practice handling various client audits and tax return preparation.

Christine holds a Bachelor of Arts degree, with a specialty in Commerce, from the University of Toronto and is also a Chartered Accountant.

christine.newey@merrithew.com


Carol Tricoche

Vice-President, Education Sales


Carol Tricoche joined The Merrithew Health & Fitness Group in July 2006 as Sales Manager, Full Solutions and was promoted to Global Sales Director a year later and then to Vice-President, Full Solutions. Now, as Vice-President, Education Sales, she is responsible for streamlining education sales strategy for both student enrollment and education program sales through the hosting-to-facilities process. By expanding this area, Carol will help streamline corporate marketing initiatives and messaging to all students and facilities in order to continue to contribute to their business success.

Prior to joining the Company, Carol spent five years as the Group Exercise/Pilates Director at the Claremont Club in California where she pioneered a successful Pilates program which continues to thrive today. Carol was the Owner/Operator of Make It Happen Health and Fitness Personal Training Studio in Covina, California and VP Commercial Sales for Holiday Travel. As a sought-after speaker, Carol has presented at top fitness events around the globe prior to and after joining the Merrithew team.

Carol is a STOTT PILATES® Certified Instructor, Level 1, a Mad Dogg Athletic Certified Spinning® Instructor and posses an AFAA certification in Personal Training, Weight Room, Primary Group Exercise, Kickboxing, and Step. She has a Liberal Arts degree from Mt. San Antonia College, California with an emphasis on Communications and Physical Education.

carol.tricoche@merrithew.com


Viral Bhatt

Vice-President of Manufacturing


Viral was appointed Vice-President, Manufacturing in 2012 and provides leadership for all product design, engineering and manufacturing along with procurement growth. He continues to oversee a staff of 45 across metal fabrication, upholstery, carpentry, assembly and shipping/receiving departments. Viral has also been instrumental in the development of an MRP (Material Resource Planning) system and has assisted in the research, design, development and production of the STOTT PILATES® equipment line.

Prior to joining The Merrithew Health & Fitness Group in 1996, Viral was Director of Production for BASQ International, a Montreal-based company specializing in packaging design and manufacturing for major packaged goods companies. Before emigrating from India to Canada, he was a practicing mechanical engineer with GSFC, one of the country's largest fertilizer and chemical companies.

Viral holds a Mechanical Engineering Degree from India's Sardar Vallabhbhai Patel University.

viral.bhatt@merrithew.com


Beth Gibbs-Bartel

Vice-President, Sales & Marketing, Retail


Beth Gibbs-Bartel plays a leadership role in building the company’s video and retail products business and managing international account sales. She has also been instrumental in bringing numerous new DVD titles and retail products under the STOTT PILATES® brand to domestic and international markets.

Beth was a Senior Vice-President with KOCH Entertainment Inc. prior to joining Merrithew Health & Fitness™ in 2004. She was responsible for overseeing sales and marketing for KOCH Vision, the video division of the company. During her eight years with the company, her responsibilities included: increasing sales of 14 different video brands, growing existing business channels and developing new business with non-traditional video retailers and overseeing the acquisition of new video lines, including the Gaiam line of mind-body videos and retail products, marketing and promoting 14 video studios. Prior to KOCH, Beth worked for an agency that placed her in an international marketing role at EMI Music Canada where she focused on the development of EMI’s domestic artist roster.

Beth is a graduate of Wilfrid Laurier University with an Honours Bachelor of Arts in Political Science and French. She also has a Certificate in International Conversational French.

beth.gibbs@merrithew.com


Amanda Steeves

Amanda Steeves

Vice President, Marketing & Communications


Amanda Steeves joined Merrithew Health & Fitness in 2013 and is responsible for leading the marketing and communications team.  Amanda and her team are responsible for developing and executing marketing programs that effectively promote the company's vision, supporting our global network of customers, instructor trainers, corporate training centers, licensed training centers, distributors and resellers and growing awareness of the company's branded fitness programs, equipment line and suite of retail products.

With nearly 15 years of experience in marketing and communications, Amanda brings a unique blend of agency and professional services expertise having consulted more than 50 companies in a wide array of industries on marketing strategy and implementation to drive business growth. Prior to MH&F, Amanda was Vice President, Marketing for The Mezzanine Group, a B2B Marketing Strategy and Implementation firm and previously held senior roles in a leading boutique communications agency.

Amanda earned her Honours Bachelor of Arts in Sociology and English from the University of Toronto and her Masters of Business Administration from Schulich School of Business at York University.

amanda.steeves@merrithew.com


Stefania Della Pia

Senior Program Director, Education & Master Instructor Trainer


A member of the Merrithew Health & Fitness™ programming team since 1998, Stefania Della Pia is a STOTT PILATES® Master Instructor Trainer and has represented the company in more than 14 countries on 5 continents as a presenter, trainer and examiner. As Senior Program Director, Education, Stefania continues her invaluable contributions to the Education Department and is instrumental in organizing the development and procedures within the department. She oversees the growth of the Instructor Trainer program and global implementation of training and certification programs.

stefania.dellapia@merrithew.com


Rob Hanson

Director of Information Technology


A leader in IT, Rob Hanson joined The Merrithew Health & Fitness Group in 2008.

Rob’s career path started off at Xerox where he was promoted to major IT roles which further lead to becoming a professor at Niagara College, teaching a variety of information technology courses. Later, enticed by the challenges he saw in an upstart company, Rob left teaching to join Sportexe as an IT Director. For Sportexe, Rob designed and simultaneous launched a corporate website and e-commerce portal.

Rob holds a Bachelor of Science degree in Computer Science from North Carolina State University, North Carolina.

rob.hanson@merrithew.com


Deborah Peterson

Deborah Peterson

Creative Director


As a creative leader for well over a decade, Deborah Peterson joined Merrithew Health & Fitness in 2011 to help define and lead the creative vision for branding and design, as the company continues to grow and expand into new fitness areas. Deborah brings extensive branding, design, advertising and web experience from leadership roles at international publishing houses, consulting with top tier companies, as well as digital and web companies. Deborah was most recently the Creative Director at Harlequin Enterprises, leading the overall creative direction of the series romance packaging, advertising and branding in North America, where over 100 books are designed, illustrated and published every single month.

In addition to this, she also re-branded the Harlequin series brand from the ground up, including in-store signage, racking, graphic standards and all touch points for the end-consumer. Deborah also developed a unique art exhibit to celebrate the notorious publisher’s 60th anniversary—highlighting original Harlequin cover paintings from 1949 to 2010. The exhibit toured to New York City and Las Vegas to critical print and online success—winning a bronze Marketing Digital Award for an interactive wall in the exhibit.

deborah.peterson@merrithew.com


Cindy Sun

Director, Strategic Sourcing


As a member of MH&F’s Senior management team, Cindy brought to the company over 20 years of extensive background in strategic marketing, international business development and global strategic sourcing. Cindy has contributed to the company’s product portfolio expansion through effective international sourcing strategy and execution since she joined the company in early 2011. She plays a leadership role in planning and executing the company’s aggressive business development strategy in China through establishing the right partnerships.

Prior to joining MH&F, Cindy was a management consultant in Go-to-market strategy and Global Strategic Sourcing and is a subject matter expert in doing business with China and in international sourcing. She was a featured speaker at the 3rd Canada China Business Forum in “Doing Business in China” in 2009 to 400 business leaders of both countries. Prior to joining The Merrithew Health & Fitness, Cindy held senior executive positions at Genesis Worldwide Inc., PharmEng Technology Inc. and before that, she had served in national business leadership capacity in strategic marketing with Philips and Glaxo (GSK) in China.

Cindy holds an MBA in Marketing from ESLSCA, France and a BA from Sichuan International Studies University in English, China.

cindy.sun@merrithew.com