Fitness club owners are recognizing their staff’s value – and instructors are finally realizing their increased earning potential. Here’s how to reap the benefits of a rapidly growing exercise frontier from both perspectives.
Industry surveys show that the demand for Pilates in fitness facilities is on the rise – which means there’s an exponential increase in opportunities for instructors to enhance their careers in the Pilates arena.
According to the 2007 IDEA Fitness Programs and Equipment Survey, 68 percent of facilities surveyed have Pilates as one of their program offerings. This is a 49 percent increase compared to when IDEA first started tracking Pilates back in 1999. “The growth of Pilates has increased tremendously in fitness facilities in general, and as more and more children are exposed to Pilates through clubs, schools or other environments, the growth in Pilates programming for children will too, ” states Kathie Davis, Executive Director of IDEA Health and Fitness Association.
As a result, club owners are eager to attract reputable Pilates instructors to take on this newfound demand to cater to all ages. However, many clubs are not hiring well-trained instructors from reputable organizations; trainers don’t realize their teaching potential; and Pilates enthusiasts are looking elsewhere for programming.
The problem is two-fold: First, there aren’t enough qualified and well-educated Pilates instructors available to meet the demands of this growing phenomenon – and second, facilities face problems with respect to implementing appropriate Pilates equipment and training capabilities to satisfy instructors.
THE BIG PICTURE
The number one obstacle facilities are faced with is implementing a professional and established Pilates program – and finding qualified staff. Often club owners have to evaluate what type of services they offer their trainers: Do they offer continuing education courses and workshop opportunities for their instructors to advance? Do they keep up with new programming options and implement them into their trainers’ curriculum? Do they offer additional scheduling opportunities to trainers who instruct various programs? Is their facility equipped with the most updated equipment for high-quality Pilates instruction? Do they offer private, semi-private, or small group instruction opportunities?
Lindsay G. Merrithew, President and CEO of STOTT PILATES® supports the notion that personal training, Pilates, Yoga, and dynamic fitness instruction for all ages are poised for substantial growth over the next several years. “ Much of the growth in the areas of equipment-based exercise is due to professional trainers gaining knowledge of and confidence in the results they are achieving with their clients. Hence, facility owners are seeing the benefits of implementing top equipment and hiring the best trained instructors and programming directors,” he explains. “Top-quality equipment and programming equals increased membership retention.”
Supplementing trainers’ income should be top-of-mind for facility operators who want to retain high-caliber instructors. For the most part, instructors want to enhance their clients’ experience to help them reach their fitness goals any way they can – so expanding one’s instruction skill set is very desirable and owners must take part in helping their staff reach their economic goals. “Clubs that offer extensive programming options [and quality equipment] for members are more likely to retain clients and attract new members due to the increased interest and mystique that Pilates holds with the general public,” explains Tracey Harvey, National Sales Director, Full Solutions, STOTT PILATES®.
THE KEY FOR INSTRUCTORS
Today, more and more personal trainers and group exercise instructors have the opportunity to expand their fitness career path by advancing their career in the Pilates field. Not only can instructors broaden their horizons in a new discipline that is literally taking the fitness market by storm, but they can retain more clients, keep their interest in “personal training” or “one-on-one” instruction, and make more money in a fitness method that is growing in popularity every day. The key to this success is access to quality education and promotion within the facility that these services exist. “Pilates is one of the fastest-growing forms of exercise that people of all ages, fitness abilities, and levels are turning to for mind-body exercise, says Moira Merrithew, Executive Director of Education at STOTT PILATES. “Ambitious instructors, who obtain professional instruction and expand their knowledge base to include special populations covering the de-conditioned exerciser to the very fit, become very marketable.”
If facilities support their instructors’ needs to learn more, then their instructors will stick around. Hence, instructors can cross-promote their training abilities and implement new and exciting fitness skills into their repertoire. Instructors have the opportunity to increase their client base with their newfound education – and a result, will be able to offer core strength, functional fitness, muscle conditioning, and mind-body exercise to enhance the lives of others.