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Building a Business Series 1: Deciding What to Offer

Building a Fitness Business

When you were training to become a Pilates instructor, the last thing on your mind was how to build your business after becoming certified. You were likely absorbed in learning, enjoying the immersion in something you are passionate about. But now that you've completed your training, it's time to turn your focus on how to make a living doing what you love. According to a 2015 report by the Sports & Fitness Industry Association, there are over 8.5 million Pilates participants in the U.S. alone—this is a great time to get started. In this four-part series, we'll take you through some of the basic steps to building your business from the bottom up.

Before you choose a space, before you start advertising yourself, before you start approaching studios to work as a freelance instructor, you need to decide what you will offer. Knowing what you can offer in terms of instruction and time commitment will help you determine the space you choose, the equipment you need, how you advertise yourself and what fitness or Pilates studios to approach if you are going freelance.

Do you want to teach privates, group classes, or both? Can you commit to six hours a day of instruction, or will that burn you out? Are you more interested in Reformer or Mat-based classes? Who is your ideal client? What rates and ethics are you willing to accept when working for other studios? Are there other modalities you want to learn, or have already learned and can combine with your new knowledge?

Sit down with a pad of paper and a pen, and list what you want your life to look like as you run your business. Be honest with yourself about what you want, and what might be possible. List your idea work hours, your ideal clients, and your ideal space. Then get started making it happen.

We're here to help. The MERRITHEW emPower program offers discounts, benefits and support to help you get your business off the ground. Learn more about the emPower program.

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