If your personal experience with social media is all selfies and what’s-for-lunch posts, we challenge you to see it differently; social networking platforms can be useful, inexpensive marketing resources for your fitness business. Not convinced? Check out some of the latest 2014 social media statistics, courtesy of Digital Insights:
- 72% of online adults visit Facebook at least once per month
- 46% of Twitter users tweet at least once in a day
- 50 million users signed up to Instagram in the last six months alone
- 23% of internet time is spent on blogs and social networks
Businesses large and small are shifting their marketing budgets toward developing content and advertising on these interactive online channels to grow their businesses and create a digital community. Especially if you’re a smaller studio, investing in traditional marketing, advertising and promotion may not be in the budget. With the advent and subsequent growth Facebook, Twitter, Pinterest, and other popular social platforms, you can take content creation and sharing into your own hands!
We recently shared an article in canfitpro magazine on how to use social media to attract new clients and engage with your existing ones; give it a read and learn how to Build Your Business 140 Characters at a Time.