Merrithew® welcomes Jim Heidenreich as CEO, ushering in a new era of innovation and growth
Toronto, ON – July 26, 2024 – Merrithew®, a global leader in mindful movement, is excited to announce the appointment of Jim Heidenreich as the company's new CEO. With this leadership transition, Merrithew enters a new era, poised to elevate its legacy of excellence, innovation, and community engagement—a tradition that spans over 35 years.
Merrithew has proudly trained over 80,000 instructors in its education programs including the STOTT PILATES® method, achieving global recognition in over 100 countries and maintaining more than 250 Licensed and Host Training Centers worldwide. Dubbed the "Ivy League of Pilates education," Merrithew continues to set the industry standard for excellence.
Welcoming Jim Heidenreich
As we embark on this new chapter, Jim Heidenreich's leadership will be central in advancing Merrithew's vision. With over 30 years of executive leadership experience across consumer, health and wellness, and sporting goods sectors, Jim is prepared to steer Merrithew into a transformative future. His strategic vision and leadership excellence, proven in previous roles as CEO at Certor and Springs North America, will be pivotal.
With Pilates gaining popularity and becoming a mainstream fitness practice globally, Jim’s strategy focuses on reinforcing Merrithew’s leadership in the Pilates and mindful movement sectors. He plans to expand the reach of STOTT PILATES® through new educational programs, cutting-edge workshops, and engaging digital content. Jim’s commitment to product development and innovation will drive the creation of new offerings tailored to the evolving needs of the global fitness community.
"I am honored to step into the role of CEO at Merrithew and excited to lead a company that is not just a participant in the mindful movement industry but a leader at its forefront," said Jim Heidenreich. "My passion for empowering individuals to lead healthier lives aligns perfectly with Merrithew’s mission. Through strategic initiatives in education, product development, and digital engagement, we are committed to ensuring Merrithew strengthens its prominence in the global market and continues to inspire people worldwide to achieve optimal wellness."
A Collaborative Future
Under Jim’s leadership, Merrithew is dedicated to driving growth, fostering meaningful connections, and making a positive impact. He emphasizes the importance of listening to and learning from the global community, recognizing that collective expertise and diverse perspectives are vital to Merrithew’s success. This collaborative approach will ensure that Merrithew continues to lead the mindful movement industry, enhancing the well-being of individuals and communities worldwide.
About Merrithew®
Merrithew® is the global leader in mind-body education and equipment. Founded in 1988, the company has trained more than 80,000 instructors and partners worldwide, developed six innovative education programs— STOTT PILATES®, ZEN•GA®, Total Barre®, Halo® Training, Merrithew Fascial Movement and CORE™ Athletic Conditioning & Performance Training™— and has produced an extensive line of professional and at-home equipment and accessories for personal and professional use.
In 2020, Merrithew launched Merrithew Connect™, a video streaming platform featuring new and signature Pilates, fitness and mind-body workouts and training from its internationally-recognized team of presenters.
For more information, interviews and to request images, contact:
communications@merrithew.com
曼丽丘®欢迎Jim Heidenreich担任CEO，开启创新与增长的新纪元
多伦多 – 2024年7月26日 –
全球领先的身心运动品牌曼丽丘® (Merrithew®) 欣然宣布任命Jim Heidenreich为公司新任CEO。在这一领导层变更下，曼丽丘将迈入一个全新的时代，继续延续其在卓越、创新和社区参与方面超过35年的辉煌历史。
曼丽丘在全球100多个国家开展教育培训课程，包括斯多特普拉提® (STOTT PILATES®)，成功培养了超过8万名教练，拥有全球超过250家授权及客座培训中心。作为“普拉提教育的常青藤”，曼丽丘继续树立行业卓越标准，并在全球范围内保持着高度的专业声誉。
欢迎Jim Heidenreich
在迈向这一新篇章的过程中，Jim Heidenreich的领导将成为推动曼丽丘愿景的重要力量。Jim在消费品、健康与健身以及体育用品领域拥有超过30年的高管经验，具备带领曼丽丘迈向转型未来的资历和能力。他曾在Certor和Springs North America担任CEO期间表现出的战略眼光和卓越领导力，将为曼丽丘的未来发展奠定基础。
随着普拉提在全球范围内日益普及，成为主流的健身方式，Jim的战略重点是强化曼丽丘在普拉提和身心运动领域的领导地位。他计划通过推出新的教育课程、前沿工作坊和吸引人的数字内容，扩大斯多特普拉提®的全球影响力。同时，Jim对产品开发与创新的投入将推动新产品的诞生，满足全球健身社区不断变化的需求。
Jim Heidenreich表示：“能够成为曼丽丘的CEO，我深感荣幸，也非常期待带领这家公司继续引领身心运动行业。我热衷于帮助人们过上更健康的生活，而这一理念与曼丽丘的使命高度契合。通过在教育、产品开发和数字化互动方面的战略举措，我们将继续确保曼丽丘在全球市场中的领先地位，并激励世界各地的人们实现最佳的健康状态。”
协作的未来
在Jim的带领下，曼丽丘将致力于实现增长、加强有意义的合作并产生积极的影响。他特别强调倾听和学习全球社区的重要性，认识到集体智慧和多样化的视角对于曼丽丘的成功至关重要。这种协作方式将确保曼丽丘继续引领身心运动行业，提升全球个人和社区的健康水平。
关于曼丽丘®
曼丽丘®是全球身心教育和设备领域的领导者。公司成立于1988年，至今已在全球培训了超过8万名教练和合作伙伴，开发了六大创新教育课程——斯多特普拉提® (STOTT PILATES®)、禅•迦® (ZEN•GA®)、全面芭杆® (Total Barre®)、Halo®训练、曼丽丘筋膜运动® (Merrithew Fascial Movement) 和CORE™运动表现训练™，并推出了大量专业及家用器械和配件，供个人及专业使用。
2020年，曼丽丘推出了视频流媒体平台Merrithew Connect™，该平台提供了其国际知名团队展示的全新和经典普拉提、健身及身心训练课程。
如需了解更多信息、进行采访或索取图片，请联系：
communications@merrithew.com