Merrithew™ partners with Recorp Middle East as their exclusive equipment distributor in the United Arab Emirates!
Toronto, December 9, 2014 – Merrithew™ is pleased to announce their partnership with Recorp Middle East (RME), provider of world class fitness equipment, based in the UAE, expanding the reach of MH&F’s high-caliber Pilates and fitness equipment and accessories throughout the UAE.
“We are dedicated to creating high-caliber, safe and effective equipment that will in turn provide high-caliber, safe and effective exercise,” says Lindsay G. Merrithew, President and CEO, Merrithew. “As mind-body exercise develops as the “it” way to stay fit in the UAE, this partnership with Recorp Middle East allows us to serve the region’s growing interest in mind-body exercise with quality fitness equipment and accessories.”
“The popularity of Pilates and mindful movement has grown tremendously in the UAE over the last few years,” notes Raymond Kelly, the Chairman at RME. Our goal is to offer the best fitness equipment available on the market, so it made sense to partner with Merrithew based on their global reputation as The Professional’s Choice™. We look forward to distributing their superior products to the community of clubs, studios, and fitness professionals in the UAE to support theirs and our business and fitness goals.”
This partnership will support existing members of the mindful movement community in the UAE and also further Merrithew’ global reach as the premier provider for mind-body exercise programming, education, equipment and accessories.
About Recorp Middle East
Recorp Middle East is an importer, stockist, distributor, and marketer of world-class health and fitness products and brands. Headquartered in Jebel Ali Free Trade Zone, Dubai along with more than 8000 other multi-national companies, their market reach within a three-hour flight encompasses countries with a combined population of more than 2 billion consumers. Products and brands include Precor, TKO, Body Bike, PurMotion, Inflight Fitness, Trion-Z, BILT by Agassi & Reyes, Wattbike, Club Virtual and now Merrithew™. For more information visit www.recorp.ae
Merrithew™ was co-founded by Lindsay and Moira Merrithew in 1988. For 30 years the company has been dedicated to enriching the lives of others by providing responsible exercise modalities and innovative fitness brands across the globe. Merrithew’s premier Pilates brand, STOTT PILATES®, delivers best-in-class Pilates education and media to everyone from avid exercisers, elite athletes, and pre/post-natal clients, to rehab and fitness professionals, and is used by studios worldwide. Other high-end Merrithew fitness brands include ZEN•GA®, Total Barre™, CORE™ Athletic Conditioning & Performance Training™ and Halo® Training. Merrithew has trained more than 50,000 students in over 100 countries. Merrithew’s Media Division (MMD) produces print and video-based content for professional and consumer markets. For more information visit merrithew.com.
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