Global health and fitness company appoints seasoned executive to further expand successful corporate business model
TORONTO, March 28, 2011 – With the success of The Merrithew Group's unique business development initiatives worldwide, the Company is proud to announce that Marina Glogovac has joined as Executive Vice-President, Marketing & Sales to further expand their brand portfolio under the Merrithew umbrella.
Marina Glogovac has more than 20 years of experience in multi-channel sales, direct and brand marketing, strategy development, general management and in launching new ventures in a variety of consumer communication platforms and with deep expertise in New Media and eCommerce. She served as the Chief Executive Officer at Lavalife Corp. from 2006-2009. Lavalife is a leading North American provider of services aimed at Singles including diverse online communities and products across several consumer communication channels including web, mobile and VOIP. Prior to her role as CEO, Marina was the company's Chief Revenue Officer and was responsible for all sales and marketing functions for worldwide operations, including product strategy and new product development.
"Marina is an important addition to the Merrithew™ team as we consolidate our internal sales and marketing efforts to be more strategically aligned under one Senior Executive," explains Lindsay G. Merrithew, President & CEO, The Merrithew Group. "We look forward to taking the Company to the next level with Marina helping lead the charge in terms of business growth, productivity and effectiveness to reach new international markets worldwide."
Merrithew's premier brand STOTT PILATES® is a contemporary approach to the original exercise method pioneered by the late Joseph Pilates. Co-founders Moira and Lindsay G. Merrithew, along with a team of physical therapists, sports medicine and fitness professionals, have spent over two decades refining the STOTT PILATES method of exercise and equipment. This resulted in the inclusion of modern principles of exercise science and spinal rehabilitation, making it one of the safest and effective methods available. To date there are over 29,000 individuals trained in the STOTT PILATES method from 106 countries; as well as 54 Licensed Training Centers across the globe, and Corporate Training Centers in Toronto, New York and Denver.
Marina Glogovac immigrated to Canada in 1987 from her native Belgrade where she worked as a journalist and writer, and also had a background in competitive athletics and dance. Before she ventured into the business world in North America, Marina spent three years as a principal performer for the highly-acclaimed theatre company Moebius – a physical theatre group that practiced a fusion of mime and dance as developed and taught by French choreographer Etienne Decroux. Their avant-garde performances received rave reviews worldwide from Hong Kong to New York's off-Broadway in the eighties.
In subsequent years, she oversaw the development of many successful and iconic media brands, including serving as Vice President and Group Publisher at St. Joseph Media and Key Media in Toronto. Prior to joining Lavalife, she worked as an associate of Cue Ball, a U.S.-based management consultancy in the media and entertainment industries. Marina has served on a number of leading media and advertising industry boards and as a featured speaker at new media and marketing conferences. For the past year and a half, Marina has been an independent strategy consultant and advisor to both start-ups as well as established businesses in on/offline media, eReading, social networking, eCommerce, mobile and marketing services. Marina's education includes a Master in Education in Organizational Development with focus on Strategy from the University of Toronto.
"I am delighted to join this dynamic organization as I have always had a passion for mind-body fitness," says Ms. Glogovac. "The ever-growing fitness and wellness industry is exploding and we are uniquely positioned to grow our customer base and enable consumers worldwide to benefit from engaging in the mind-body practice with our core competences in education and original content creation. I look forward to helping develop and strengthen our international communities and leveraging the STOTT PILATES brand reputation."
Merrithew™ was co-founded by Lindsay and Moira Merrithew in 1988. For 30 years the company has been dedicated to enriching the lives of others by providing responsible exercise modalities and innovative fitness brands across the globe. Merrithew’s premier Pilates brand, STOTT PILATES®, delivers best-in-class Pilates education and media to everyone from avid exercisers, elite athletes, and pre/post-natal clients, to rehab and fitness professionals, and is used by studios worldwide. Other high-end Merrithew fitness brands include ZEN•GA®, Total Barre®, CORE™ Athletic Conditioning & Performance Training™ and Halo® Training. Merrithew has trained more than 50,000 students in over 100 countries. Merrithew’s Media Division (MMD) produces print and video-based content for professional and consumer markets. For more information visit merrithew.com.
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