Leisure concepts Australiaoins forces with Merrithew™ as an official distributor of STOTT PILATES® equipment
Melbourne, March 05, 2011 –
Leisure Concepts Australia is pleased to announce their recent partnership with the leading fitness equipment and training organization in the industry, Merrithew™ and its premier brand, STOTT PILATES®
. STOTT PILATES has earned an international reputation as the world’s most respected Pilates brand. Whether you are a fitness professional, rehab professional, or facility operator, STOTT PILATES’ versatile system of training, programming, equipment and support yields solid results.
Leisure Fitness Australia recently became the official distributor of STOTT PILATES commercial equipment and supplier of DVD’s and training manuals throughout Australia.
Pilates is a versatile form of non-impact exercise designed to build strength, flexibility and endurance without building bulk or stressing joints. Done on a mat or on specialized equipment, Pilates is suitable for all ages, fitness levels and life stages and is a favorite exercise activity of celebrities and professional athletes alike.
The growth in facilities offering Pilates training is a result of increasing interest in this fitness activity. In a worldwide survey conducted by the American Council of Sports Medicine’s Health and Fitness Journal, Pilates ranked ninth on a list of the top 20 fitness trends for 2010. With the popularity of this form of exercise having grown by more than 600 per cent in some markets, there is a growing need for trained, quality instructors. Beyond assisting with general fitness and well-being, Pilates is also an effective form of exercise for such purposes as rehabilitation, athletic conditioning, dancing, prenatal fitness, and active aging.
“We want to offer the best health and fitness options possible, so it’s important that we continue to introduce innovative equipment that will meet our growing clients’ needs,” said Mr. Troy McBean, Managing Director. “We are thrilled to align ourselves with Merrithew, and its premier brand STOTT PILATES with excellent reputation in the fitness industry, and we just can’t wait to show our territory what these new pieces can do for them.”
“At Merrithew Health & Fitness, we take great pride in the superior design and professional craftsmanship of every piece of equipment we make,” says Lindsay G. Merrithew, president and CEO of The Merrithew Group. “When we began developing our line, it was important that our products optimized performance of the full repertoire of Pilates mind-body exercise. We achieved this by carefully selecting the highest quality components, then crafting our equipment with precision and ingenuity. We are proud to be contributing to how people experience this form of exercise and we know that Leisure Concept Australia’s clients will benefit immensely from using our equipment.”
About Leisure Concepts Australia
From inception, Leisure Concepts Australia has quickly established itself as a foundational supplier of functional and innovative products to the fitness industry. Bringing together key brands and products to cover each segment of the field, Leisure Concepts has become recognised Australia wide as an ideal total solution partner for the retail and commercial market place.
Drawing on years of experience in many facets of the fitness arena the Leisure Concepts team works continuously to provide a total solution for their clients; focusing on providing not only great equipment, but tailored consultative advice and information to ensure an ideal outcome for all involved. They strive to deliver a brilliant customer service experience, provide tailored product solutions of exemplary quality, packaged together with relevant and personal advice geared to help clients succeed.
Merrithew™ was co-founded by Lindsay and Moira Merrithew in 1988. For over 25 years the company has been dedicated to enriching the lives of others by providing responsible exercise modalities and innovative fitness brands across the globe. Merrithew’s premier Pilates brand, STOTT PILATES®, delivers best-in-class Pilates education and media to everyone from avid exercisers, elite athletes, and pre/post-natal clients, to rehab and fitness professionals, and is used by studios worldwide. Other high-end Merrithew fitness brands include ZEN•GA®, Total Barre™, CORE™ Athletic Conditioning & Performance Training™ and Halo® Training. Merrithew has trained more than 50,000 students in over 100 countries. Merrithew’s Media Division (MMD) produces print and video-based content for professional and consumer markets. For more information visit merrithew.com.
For more information, interviews and images, please contact:
Merrithew: Laura Fitch, email@example.com