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Merrithew™ best-in-class product line now selling direct in the UK



TORONTO, Canada, February 3, 2011 – Merrithew Health & Fitness™ and its premier brand STOTT PILATES® announces that it is now selling its equipment and accessories directly to customers in the United Kingdom. In moving from a distributor to a direct model, Merrithew, the largest global provider of high-end Pilates equipment, education and media worldwide, is now offering better pricing, shorter order turnaround times and exciting new equipment bundles not previously offered in the UK.

Over the past 20 years, STOTT PILATES has earned an international reputation as the world's most respected Pilates brand. President and CEO of The Merrithew Group, Lindsay G. Merrithew, has been at the forefront of equipment design and manufacturing since the beginning and continues to lead its innovative product development today.

“With the popularity of mind-body exercise on the rise worldwide, we look forward to servicing our UK customers directly with new product offerings such as bundles never before offered in the UK,” says Mr. Merrithew. “As we continue to grow our business overseas we see this as a wonderful opportunity to get to know our customers on a more intimate level and with their valuable feedback we will continue to enhance our product line and customer service experiences.”

STOTT PILATES has a reputation for having the highest quality Pilates equipment due to its superior design, component parts, adjustability and durability. Today, the equipment line numbers over one hundred individual pieces of professional-grade large units as well as light accessories. Under Mr. Merrithew's direction, the company stays on the cutting edge of product development by continually evaluating, enhancing and updating its product line for use around the world by fitness, rehab and Pilates professionals as well as avid home exercisers. Sleek, versatile and durable, STOTT PILATES products are recognized as the Professionals’ Choice worldwide.

Merrithew is also the producer of the world’s largest DVD collection with over 120 titles for all ages and fitness levels – areas of focus include Athletic Conditioning, Pre/Postnatal, Golf, Pilates-Infused® Yoga, Cardio Boost and Post-Rehabilitation.


About Merrithew

Merrithew was co-founded by Lindsay and Moira Merrithew in 1988. For 30 years the company has been dedicated to enriching the lives of others by providing responsible exercise modalities and innovative fitness brands across the globe. Merrithew’s premier Pilates brand, STOTT PILATES®, delivers best-in-class Pilates education and media to everyone from avid exercisers, elite athletes, and pre/post-natal clients, to rehab and fitness professionals, and is used by studios worldwide. Other high-end Merrithew fitness brands include ZEN•GA®, Total Barre®, CORE Athletic Conditioning & Performance Training and Halo® Training. Merrithew has trained more than 50,000 students in over 100 countries. Merrithew’s Media Division (MMD) produces print and video-based content for professional and consumer markets. For more information visit merrithew.com.

For more information, interviews and to request images, contact:
Laura Fitch
laura.fitch@merrithew.com

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