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STOTT PILATES® bolsters marketing and communications team with new management appointments

TORONTO, November 27, 2007 – STOTT PILATES® has announced the appointment of two new members to the management team in the areas of marketing and communications.

STOTT PILATES President and CEO, Lindsay G. Merrithew stated, “We are delighted to welcome both Holly Henderson as Senior Vice President, Marketing and Kerrie Lee Brown, in the role of Vice President, Communications. Both bring a remarkably diverse and professional expertise that will enrich our management group and the strategic direction of our business.”

Holly Henderson joined the STOTT PILATES management team as a consultant in May 2007. Holly’s career began in product management with Colgate Palmolive and Schering Plough Canada. She was Director, Gold Card Marketing at American Express. As Executive Director of the Kids Help Foundation, she spearheaded the creation of the Kids Help Phone. Holly was also Vice President with Product Initiatives and General Manager of SkyDome Fitness, a Partner at TouchLogic Corporation and Senior Vice President, Marketing at Portus Asset Management.

“Holly will leverage over 25 years experience, including many years of consulting with clients in a broad range of industries from wellness to financial services to create synergistic and strategic marketing solutions for STOTT PILATES,” says Lindsay G. Merrithew.

Kerrie Lee Brown boasts a ten-year career in the health and fitness industry as a journalist, magazine consultant, motivational speaker, writer and editor. Prior to joining STOTT PILATES, Kerrie was Vice President, Publishing and Communications for FAME Media Group and the World Natural Sports Organization – and most notably, Editor-in-Chief of Oxygen Women’s Fitness magazine. She is also the author of the acclaimed A Woman’s Guide to Rapid Weight Loss (2006).

“Kerrie’s vast industry experience will serve us well as she works with Holly to build a comprehensive team to fulfill all internal and external communications plans,” says Mr. Merrithew. “With the addition of these two high-caliber appointments, our company is now well-positioned to embrace aggressive communications planning and marketing initiatives in the future.”

STOTT PILATES is also pleased to announce the promotion of Carol Tricoche to Global Sales Director, Full Solutions and the recent hire of Tracey Harvey who joins Carol’s team as National Sales Director, Full Solutions. “Tracey’s reputation as a superior sales strategist is widely respected throughout the Pilates industry and is an exciting addition to an already strong team,” says Mr. Merrithew.

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About Merrithew

Merrithew was co-founded by Lindsay and Moira Merrithew in 1988. For over 30 years the company has been dedicated to enriching the lives of others by providing responsible exercise modalities and innovative fitness brands across the globe. Merrithew’s premier Pilates brand, STOTT PILATES®, delivers best-in-class Pilates education and media to everyone from avid exercisers, elite athletes, and pre/post-natal clients, to rehab and fitness professionals, and is used by studios worldwide. Other high-end Merrithew fitness brands include ZEN•GA®, Total Barre®, CORE Athletic Conditioning & Performance Training and Halo® Training. Merrithew has trained more than 60,000 students in 135 countries. Merrithew’s Media Division (MMD) produces print and video-based content for professional and consumer markets. For more information visit

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