Full solutions business team gives club owners the STOTT PILATES® inside edge
TORONTO, November 28, 2007 –
Creating strong, profitable Pilates programs for fitness facilities around the world is the goal of the Full Solutions Business Team at STOTT PILATES®.
“The Full Solutions team has consolidated years of STOTT PILATES know-how into a comprehensive business program that can benefit any size facility,” says Lindsay G. Merrithew, President and CEO, STOTT PILATES. “Because every facility’s needs are unique, we offer our Full Solutions expert advice on everything from staffing and strategic marketing to equipment and studio layout.
Industry professionals, Carol Tricoche and Tracey Harvey lead the Full Solutions team. As the Global Sales Director, Full Solutions, Tricoche brings years of fitness industry experience to her portfolio and has already set a precedent as a top Pilates business developer and consultant. Harvey is a renowned sales strategist in the fitness and Pilates industry whose 25 years of experience running sales/management teams makes her an invaluable resource as the National Sales Director, Full Solutions.
Full Solutions’ Five Steps can ensure the success of a quality Pilates program:
- How to create and hire qualified Pilates instructors
- Space planning for appropriate programming
- Equipment needs assessment
- Marketing solutions
- Measuring return on investment
“The STOTT PILATES Full Solutions team was absolutely the key to our program’s success,” said Debbie Kemp, Studio Director, Compass Pilates, Ocala, Florida. “We were able to grow from one STOTT PILATES® Certified Instructor and one Reformer to a full staff and six Reformers. Our studio is up and running at an amazing speed; we kicked off our first month of Group Reformer classes at full capacity, and our private training is booming as well.”
To date, the Full Solutions team has worked with numerous facilities in Canada and the United States and is expanding internationally. Even recent installations are meeting or exceeding the recommended revenue projections when fully implementing the STOTT PILATES Full Solutions strategic plan.
“Our key strength is the ability to offer multiple solutions from one professional source,” says Carol Tricoche, Global Sales Director, Full Solutions. “We’re here to help break through common barriers such as limited resources, space or budget. Once we’re on board, facility owners know they can contact us at any time for step-by-step support in every area. It’s our business to help your Pilates business/
Merrithew™ was co-founded by Lindsay and Moira Merrithew in 1988. For 30 years the company has been dedicated to enriching the lives of others by providing responsible exercise modalities and innovative fitness brands across the globe. Merrithew’s premier Pilates brand, STOTT PILATES®, delivers best-in-class Pilates education and media to everyone from avid exercisers, elite athletes, and pre/post-natal clients, to rehab and fitness professionals, and is used by studios worldwide. Other high-end Merrithew fitness brands include ZEN•GA®, Total Barre™, CORE™ Athletic Conditioning & Performance Training™ and Halo® Training. Merrithew has trained more than 50,000 students in over 100 countries. Merrithew’s Media Division (MMD) produces print and video-based content for professional and consumer markets. For more information visit merrithew.com.
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