Revolutionary V2 Max Plus™ reinvents pilates for the active aging market
TORONTO, December 6, 2007 – With the biggest bulge of North American adults soon to enter the 65+ age category, the innovative STOTT PILATES® V2 Max Plus™ Reformer is well-positioned to help fitness facilities develop programming options for this important target market.
“STOTT PILATES is one of the few organizations in the fitness industry who has truly taken the exercise needs of the ‘active-aging’ market to the next level,” says Lindsay G. Merrithew, President and CEO, STOTT PILATES. “The V2 Max Plus transcends the notion that age is a barrier to athletic conditioning.”
The V2 Max Plus offers restriction-free movement and limitless programming possibilities. For a superior workout, this piece of equipment allows the body to emulate the free, multi-dimensional movement of daily life. Its innovative vertical frame pulley system accommodates three-dimensional range of motion, maintaining workout flow and providing even, constant resistance without jarring.
The adjustable pulley system alters pull direction for superior standing support while the retractable rope system provides precise rope-length adjustability.
The V2 Max Plus multi-tasks as a Mat, Reformer and Cadillac and delivers up to 500 exercises to expand group and private programming options. The V2 Max Plus allows clients to gradually become more fit using gentler movements. It’s perfect for facilities looking to implement multi-faceted, cutting-edge Pilates programming in a limited space.
“Standard pieces of exercise equipment simply don’t meet the needs of our aging population,” says Mr. Merrithew. “While Pilates itself opened the door to a new realm of mind-body fitness, it’s innovations like the V2 Max Plus™ that keeps programming relevant and allows our clients to age gracefully – and physically fit.”
For more information on the V2 Max Plus, visit us online.
Merrithew™ was co-founded by Lindsay and Moira Merrithew in 1988. For over 25 years the company has been dedicated to enriching the lives of others by providing responsible exercise modalities and innovative fitness brands across the globe. Merrithew’s premier Pilates brand, STOTT PILATES®, delivers best-in-class Pilates education and media to everyone from avid exercisers, elite athletes, and pre/post-natal clients, to rehab and fitness professionals, and is used by studios worldwide. Other high-end Merrithew fitness brands include ZEN•GA®, Total Barre™, CORE™ Athletic Conditioning & Performance Training™ and Halo® Training. Merrithew has trained more than 50,000 students in over 100 countries. Merrithew’s Media Division (MMD) produces print and video-based content for professional and consumer markets. For more information visit merrithew.com.
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Merrithew: Laura Fitch, email@example.com