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STOTT PILATES® brings new equipment and programming to studios and clubs

Pilates leader unveils its new V2 Max Plus™ Reformer at IDEA World Fitness

TORONTO, July 2007 – This year at IDEA World Fitness, STOTT PILATES will unveil its newest piece of multi-purpose fitness equipment, the V2 Max Plus Reformer*. Inspired by the demand for a highly versatile piece of equipment, STOTT PILATES, a division of Merrithew Corporation and the world’s most respected Pilates company, developed a unit perfect for facilities looking to implement multi-faceted Pilates programming in a limited space.

V2 Max Plus

The new V2 Max Plus Reformer transcends traditional Pilates equipment by offering restriction-free movement and limitless programming possibilities. The unit’s innovative vertical frame pulley system emulates the free, multi-dimensional movement of daily life by accommodating three-dimensional range of motion.

The adjustable pulley system alters pull direction for superior standing support while the retractable rope system provides precise rope-length adjustability.

The all-in-one equipment system facilitates hundreds of standard reformer exercises, including cardio-based plyometrics, and then converts quickly to utilize the secondary pulleys to add dozens more. In all, it delivers over 450 exercises with programming options for every body and goal from rehab to pro-athletes.

“As the demand for Pilates continues to increase, it was necessary for us to develop a cutting edge piece of equipment to address the need for specialized programming in limited space,” said Lindsay G. Merrithew, President and CEO of STOTT PILATES. “We also wanted to offer something new and innovative not been seen in the models currently available on the market. This unit provides facilities and trainers a complete system, including specialized programming for very specific markets.”

The V2 Max Plus Reformer multi-tasks as a Mat, Reformer and Cadillac. As with all models of STOTT PILATES reformers, the V2 Max Plus offers unparalleled safety, durability and versatility. The V2 Max Plus Reformer will withstand continual use and accommodates a full complement of reformer accessories expanding programming options to keep clients and instructors motivated.

About Merrithew

Merrithew was co-founded by Lindsay and Moira Merrithew in 1988. For 30 years the company has been dedicated to enriching the lives of others by providing responsible exercise modalities and innovative fitness brands across the globe. Merrithew’s premier Pilates brand, STOTT PILATES®, delivers best-in-class Pilates education and media to everyone from avid exercisers, elite athletes, and pre/post-natal clients, to rehab and fitness professionals, and is used by studios worldwide. Other high-end Merrithew fitness brands include ZEN•GA®, Total Barre, CORE Athletic Conditioning & Performance Training and Halo® Training. Merrithew has trained more than 50,000 students in over 100 countries. Merrithew’s Media Division (MMD) produces print and video-based content for professional and consumer markets. For more information visit merrithew.com.

For more information, interviews and images, please contact:
Merrithew: Laura Fitch, laura.fitch@merrithew.com