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Sales Manager, Eastern USA

Position overview

The role of Sales Manager will be responsible for managing all current direct and Reseller sales activities in the Eastern USA. In addition to existing customers, the Sales Manager will manage new business coming in via phone, email, tradeshows, targeted outbound efforts and other lead sources. This person will work to encourage and facilitate the marketing of Merrithew products in their designated territory to drive sales revenue with existing customers, and will play a key role in highly targeted business development to help grow the company’s direct sales and reseller network. The Sales Manager, Eastern USA will have a minimum of 5 years’ experience selling to fitness clubs, YMCAs, JCCs and other key fitness-related customers in North America.

Admin support is available through the Customer Service team (replacement parts, damaged shipments, etc.) and the Sales Coordinator, USA & Canada for qualifying new leads and Saved Carts opportunities.

Major responsibilities

Sales

  • Meet and exceed annual set sales quotas
  • Promote/negotiate/sell/secure orders from existing and prospective customers through a relationship-based, consultative sales approach
  • Respond with a sense of urgency to customer and prospect inquiries and prepare written presentations and price quotes
  • Review and have a comprehensive understanding of largest customers and partnerships – either direct, through Education (LTCs or Host Sites) or via Resellers
  • Have a comprehensive understanding of current Reseller partners and be able to articulate to the team their business, unique account-specific sales opportunities, how they communicate with their customers
  • Ability to find and recommend any cross-channel sales opportunities with existing key partners. Develop an in-depth knowledge of their people, systems and accounts
  • Visit our direct accounts and Reseller Partners, where appropriate, to train their staff, pitch customers and strategize on new Business Development opportunities
  • Work with and assist the Senior Sales Manager, USA & Canada to facilitate the on-boarding of new Reseller partners
  • Work with the Senior Sales Manager, USA & Canada and the Marketing team to ensure that marketing efforts are aligned, regionally with local opportunities
  • Notify partners of all new releases, price increases and discontinued items, with Sales Coordinator support
  • Develop comprehensive product knowledge of all lines of business to identify competitive features and benefits and favorably present Company products and services
  • Review partner websites with sales coordinator to ensure Marcom guidelines are followed
  • Research mind, body and fitness industry; new products, technical services, market conditions, competitive activities and other trends
  • Report to Management on customer needs, technical issues, problems, interests, competitive activities, and potential for new products and services

Business development

  • Research assigned territory, understand competitive landscape and identify new sales opportunities
  • Understand the various trade show opportunities in each territory and how Merrithew is being represented in each of them
  • Pass Reseller leads to Senior Sales Manager, USA & Canada for qualification
  • Collaborate with equipment/education partners to create local events
  • Build network and seek new opportunities, using social media sources including LinkedIn and Facebook, and trade associations etc.
  • Attend and participate in trade shows, conventions, sales meetings and product seminars and visit prospective customers

Administrative/Customer service

  • Manage forecasts, close deals, and track customer data using company standard CRM tools with an ongoing and accurate sales funnel
  • Expedite the resolution of customer problems or logistical issues and complaints with all necessary departments
  • Other tasks and responsibilities as required

Skills and qualifications

  • At least 5 years of experience in a Business Development and/or Account Management role
  • Able to work independently with a proven track record in driving measurable results and exceeding sales targets
  • Must use company CRM tools and keep exceptional notes and sales funnel management
  • Strong business judgment and decision-making skills; ability to identify, prioritize and articulate highest impact initiatives for business development
  • Ability to thrive in a fast-paced, entrepreneurial environment
  • Able and willing to travel internationally and domestically as required for the position
  • Superior problem solving, organizational and interpersonal skills
  • Excellent MS Office (Outlook, Word, Excel, PowerPoint) and presentation proficiency
  • Use of Social Media as a sales tool to win, retain and service customers is essential
  • Excellent communication skills (written and verbal), both in articulating ideas and gathering input from key stakeholders
  • Additional languages, spoken and written, are a definite asset
  • Sales experience in the fitness industry a requirement
Apply now

Please note

  • At the present time, we will only consider those applicants who are legally authorized to work in Canada
  • A complete job description will be provided upon request

Merrithew is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment and selection process, please indicate so by notifying Human Resources.


About Merrithew

Merrithew, Leaders in Mindful Movement, was co-founded by Lindsay and Moira Merrithew in 1988. For over 30 years they have been dedicated to enriching the lives of others by providing responsible exercise modalities and innovative fitness brands across the globe. Merrithew’s premier Pilates brand, STOTT PILATES®, delivers best-in class Pilates education and media to everyone from avid exercisers, elite athletes, and pre/post-natal clients, to rehab and fitness professionals, and is used by studios worldwide.

Other high-end Merrithew fitness brands include ZEN•GA®, Total Barre®, CORE Athletic Conditioning & Performance Training and Halo® Training. Merrithew has trained over 60,000 students in over 135 countries. Merrithew’s Media Division (MMD) produces print and video-based content for professional and consumer markets.