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Marketing Coordinator, Education

Position overview

The Marketing Coordinator, Education is responsible for the marketing support and administrative activities of the Marketing Communications department under the direction of the Senior Manager, Marketing & Communications. They execute a number of activities across a wide range of projects with a primary focus is on supporting the Education segment of the business working closely with members of the Marketing & Communications team and other departments as needed.

You should be that person who is in the know on the latest marketing trends and social media platforms. Someone who loves great advertising and marketing, is immersed in popular culture and curious about new industries, topics and ideas. You are inspired to have an impact on a growing brand, motivated to do great work and always ready to multi-task, shift gears and roll up your sleeves. You have a passion for being a creative thinker with the right balance of structure and process to operate effectively. This is a great next step for someone at an agency looking to go client-side with the right role.

You will create marketing that resonates with the intended audience, handle the day-to-day management of Education marketing (teacher trainer programs, training centers, instructor support) across multiple channels like email marketing and support the creation and project management of campaigns that align with our marketing objectives. You will wear many hats as you work with multiple teams to support and drive strategy, copy and design, engagement with our social communities and analyze data for US and Canada, as well as international markets like Germany, the UK and Japan.

Major responsibilities

Education partner marketing and advertising support

  • Act as the main point of content for internal and external Education partners, collaborating to understand their needs, provide marketing collateral and other materials as needed
  • Monitor Marketing inbox to fulfill external partner requests for images and logos, review marketing materials and ensure brand guidelines are followed, as part of approval process
  • Help launch education products, develop company announcements, provide updates to branding standards/ guidelines and other communications to external partners
  • Work with others on the marketing team to brainstorm, create new materials and execute new campaigns to support partners across our channels such as our blog and social media
  • Provide support to Senior Manager on Education campaigns and initiatives, including project management, working with departments across the organization

General marketing

  • Lead or participate in other special projects and campaigns as required
  • Maintain updated marketing materials by working with the Design Team and others to execute content updates as needed
  • Coordinate charitable donations, product sample send outs or giveaways as required

e-Marketing

  • Create creative briefs and messaging for eblasts – e.g. corporate and Education partners’ (instructors, studios) enewsletters, product promotion emails, regionally-targeted communications– at times in multiple languages (working with Design Studio for translation)
  • Work with Email Marketing Specialist to inform build and deployment of eblasts using MailChimp
  • Maintain an updated email marketing calendar

Merrithew.com/Merrithew Connect (on demand workout platform)

  • Collaborate with Education and Senior Manager on creation of landing pages and other .com content for new products, and contribute to creation of workout collections on Merrithew Connect
  • Simple content enhancements and edits using Sitefinity CMS, including editing education pages
  • Ongoing monitoring of Education-related pages to ensure content is up-to-date and facilitating content updates and approvals when required

Social media

  • Monitor social media platforms to help identify brands and influencers to follow/like to support our objectives, trends relative to the Education environment and gather competitive intelligence
  • Collaborate with the Senior Social Media Specialist on creation of the monthly content calendar and content for all social media platforms, providing input from an Education-related perspective on potential topics and trends, content about our community and user-generated content
  • Be available as needed to as back up support to Senior Social Media Specialist
  • Utilize scheduling tools to support content uploading and scheduling

CRM, data and analytics

  • Pull, aggregate and report on data, including analysis and recommended actions to inform Education marketing activities and tracking of results of various marketing campaigns
  • Pull information on students and partners as needed

Skills and qualifications

  • University or College Degree in Marketing, Communications and/or a related field
  • Minimum 2-3 years of professional non-internship experience in marketing
  • Effective understanding of latest technologies and their application to marketing – including but not limited to, email marketing programs, social media management, analytics tools, etc.
  • Experience in a client-focused business with exceptional verbal, written and interpersonal communication and relationship building skills
  • Experience working within the fitness, health, wellness industries is preferred, but not mandatory
  • Positive, creative-thinker who is enthusiastic about their work, being a part of a team and working cross-functionally with a wide variety of people to tell our stories
  • Fun, strategic, confident (but not arrogant) and curious by nature: critically thinking about the business and implications of findings, highly motivated to spot opportunities and propose ideas
  • Energetic go-getter with a strong work ethic, personal integrity, an open and trustworthy attitude, professional and diplomatic with excellent problem solving and conflict resolution skills
  • An attitude that they can tackle anything thrown their way and are excited by figuring out things they’ve never done before
  • High attention to detail and outstanding organizational and prioritization skills. Strong project and time management skills with the ability to manage a diverse workload, prioritise tasks and competing priorities while ensuring deadlines are met
  • Demonstrated proficiency in Excel, PowerPoint, Word, and Outlook
  • Experience with advertising production a strong asset
  • Basic knowledge of Mailchimp, MJML / HTML and Constant Contact an asset
Apply now

Please note

  • Note to Recruiters : Thank you for your interest, but please do not contact us
  • At the present time, we will only consider those applicants who are legally authorized to work in Canada
  • A complete job description will be provided upon request

Merrithew® is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment and selection process, please indicate so by notifying Human Resources.


About Merrithew®

Merrithew, Leaders in Mindful Movement, was co-founded by Lindsay and Moira Merrithew in 1988. For over 30 years they have been dedicated to enriching the lives of others by providing responsible exercise modalities and innovative fitness brands across the globe. Merrithew’s premier Pilates brand, STOTT PILATES®, delivers best-in class Pilates education and media to everyone from avid exercisers, elite athletes, and pre/post-natal clients, to rehab and fitness professionals, and is used by studios worldwide.

Other high-end Merrithew fitness brands include ZEN•GA®, Total Barre®, CORE Athletic Conditioning & Performance Training and Halo® Training. Merrithew has trained over 65,000 students in over 135 countries. Merrithew’s Media Division (MMD) produces print and video-based content for professional and consumer markets.