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Marketing Assistant

Position overview

The Marketing Assistant is responsible for the administrative support activities of the Marketing and Communications department under the direction of the Manager, Marketing & Communications. Coordinating a wide range of digital marketing, social media, and email marketing initiatives, this role interacts with most members of the marketing team and other departments internally to support the execution of Merrithew’s strategic marketing activities.

Major responsibilities

  • Create and deploy eblasts using Dreamweaver and email templates to test and send eblasts.
  • Manage Mailchimp – uploading lists, creating filters, adding Google Analytics code, sending all tests and final eblasts.
  • Maintain an updated email marketing schedule.
  • Support and use scheduling, monitoring and tracking tools to monitor mentions, and support the coordinator of responses to comments/ inquiries and increase overall community engagement.
  • As requested provide support on social media reporting by pulling and aggregating data.
  • Simple content enhancements and edits using Sitefinity CMS.
  • Support Digital Marketing Manager with ongoing SEO activities and ongoing website projects.
  • Maintain and renew domains.
  • Provide support as needed on data entry and data management projects and assist in updating records.
  • Pull purchase and training history for clients/ customers as needed.
  • Work with other departments on consent tracking, customer record updates and new accounts.
  • Assist with supporting partners/ students with marketing support materials and with photo/video shoots as needed.
  • Other duties as assigned.

Skills and qualifications

  • University or College degree in Marketing, Communications and/or a related field.
  • Effective understanding of latest technologies and their application to marketing including but not limited to Sprout Social, Hootsuite, Sage CRM, Mailchimp, Google Analytics, and CMS.
  • Basic Dreamweaver/ HTML skills desired.
  • Demonstrated proficiency in Excel, PowerPoint, Word and Outlook.
  • Excellent communication and interpersonal skills.
  • An energetic, go-getter attitude with strong work ethic and professionalism.

Apply for job

Does this opportunity seem like the perfect place to start your career with Merrithew? Apply now!

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Please note that at the present time, we will only consider those applicants who are legally authorized to work in Canada.

Merrithew is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment and selection process, please indicate so by notifying Human Resources.

About Merrithew

Merrithew, Leaders in Mindful Movement, was co-founded by Lindsay and Moira Merrithew in 1988. For over 30 years they have been dedicated to enriching the lives of others by providing responsible exercise modalities and innovative fitness brands across the globe. Merrithew’s premier Pilates brand, STOTT PILATES®, delivers best-in class Pilates education and media to everyone from avid exercisers, elite athletes, and pre/post-natal clients, to rehab and fitness professionals, and is used by studios worldwide.

Other high-end Merrithew fitness brands include ZEN•GA®, Total Barre®, CORE Athletic Conditioning & Performance Training and Halo® Training. Merrithew has trained over 50,000 students in over 100 countries. Merrithew’s Media Division (MMD) produces print and video-based content for professional and consumer markets.