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Building a Business Series 3: Find your Staff and Keep them Happy

Total Barre New York Symposium

When you were training to become a Pilates instructor, the last thing on your mind was how to build your business after becoming certified. You were likely absorbed in learning, enjoying the immersion in something you are passionate about. But now that you've completed your training, it's time to turn your focus on how to make a living doing what you love. According to a 2015 report by the Sports & Fitness Industry Association, there are over 8.5 million Pilates participants in the U.S. alone—this is a great time to get started. In this four-part series, we'll take you through some of the basic steps to building your business from the bottom up.

You've got your studio space, and now business is picking up. Pretty soon you'll have to hire some new staff to help you out. Positive client experiences begin with a happy front-line of staff of personal trainers and group fitness instructors, so choose your staff wisely. Look for people who have an interest in mind-body fitness from a range of modalities, such as yoga or personal training.

Consider equipping your existing, quality personnel with mind-body training, or offering this as an incentive to new employees who show potential. For those not yet ready to complete a full certification, other options are also available. Many informative and effective workshops take one to two days to complete, increasing their skill set and getting programs up-and-running, sooner rather than later. Although comprehensive training is crucial, Pilates education doesn't stop after certification. It is vital to make sure your instructors are attending continuing education courses and workshops. Quality training can bring your instructors a whole new level of excellence while strengthening retention since they know that their employer sees value in investing in them.

Happy, well-trained and enthusiastic employees make for happy, well-trained and enthusiastic clients, and an expanding business.

Get in touch with us to find out more about appropriate workshops for your staff.

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