Amanda Steeves joined Merrithew in 2013 and is responsible for leading the marketing and communications team. Amanda and her team are responsible for developing and executing marketing programs that effectively promote the company's vision, supporting our global network of customers, instructor trainers, corporate training centers, licensed training centers, distributors and resellers and growing awareness of the company's branded fitness programs, equipment line and suite of retail products.
With nearly 15 years of experience in marketing and communications, Amanda brings a unique blend of agency and professional services expertise having consulted more than 50 companies in a wide array of industries on marketing strategy and implementation to drive business growth. Prior to Merrithew, Amanda was Vice President, Marketing for The Mezzanine Group, a B2B Marketing Strategy and Implementation firm and previously held senior roles in a leading boutique communications agency.
Amanda earned her Honours Bachelor of Arts in Sociology and English from the University of Toronto and her Masters of Business Administration from Schulich School of Business at York University.