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Marketing Communications Guidelines

Marketing Communications Guidelines

The Merrithew Health & Fitness Marketing Communications Guidelines has been developed to facilitate proper and consistent delivery of communication materials pertaining to Merrithew Health & Fitness, its branded programming and fitness equipment.

While it was developed specifically for public material produced by Marketing and Communications, the guide is made available to all members of the MH&F community for use as a helpful reference.

The Marketing Communications guide covers the following:

  • Photography and Video Usage
  • Marketing Materials Approval Process
  • Official Company and branded program descriptions
  • Titles
  • Logo colours and usage and fonts
  • Trademarks and Registered Trademarks
  • Commonly used words and copy style

To open the style guide, click on the Merrithew Health & Fitness Marketing Communications Guideline and it will automatically open in Adobe Reader.

If you do not have Adobe Reader installed on your computer, please visit the Adobe website.