Attracting new clients
Group sessions can appeal to a wider audience because they’re economical and there are infinite themes, specialty classes and unique programs to attract a larger following. For example, courses can be tailored for golf or athletic conditioning. Studios or clubs that offer private or semi-private classes may consider investing in lightweight stackable equipment.
“The very versatile V2 Max Plus™ or SPX Max Plus™ Reformers add challenge and variety with the addition of a vertical frame,” adds Tricoche. “Many facilities we equip today with state-of-the-art Pilates equipment are offering Group Reformer pro- gramming in their mat or mind-body studios with a different twist or price point – the variety and convenience is what’s attracting a lot of new clients.”
Facility owners are also offering lower prices than their regularly scheduled sessions in their Pilates studios in particular to bring in more patrons watching their budgets, and it’s working. Such facilities are also realizing the benefits of creating extra attention to their location which is bringing more people through the doors.
Do you have the space?
Industry surveys suggest that most club members want equipment-based Pilates programming, which ultimately takes up a lot of room. As a result, clients are paying for these services outside their regular fitness facility which is not ideal. So in order to keep members from seeking Pilates elsewhere, it’s important to find a way to make space within your location to accommodate their needs.
“The space needed to establish a designated Pilates studio can be as little as 400-800 square feet. The 800-square-foot space is approximately the size of a racquetball court and can comfortably accommodate a fully-equipped Pilates studio, including four Reformers, two Cadillac Trapeze Tables, four Stability Chairs™, two Ladder Barrels and other accessories,” says Tricoche, who has consulted with numerous facilities on equipment implementation.
“On the flip side, a smaller, 400-squarefoot studio can hold approximately four professional Reformers so at the very least, you can offer programming associated with this one essential piece of Pilates equipment.” Once you find the perfect space to implement your in-house Pilates studio, make sure to remain realistic about the amount of equipment that you can fit in the area. Choose equipment that is versatile and offers maximum programming to keep your Pilates program fresh, challenging, and adaptable to your changing members’ requests.
The key to your success
So remember, just because the economic environment these days requires some people to make different choices about how they spend their money, they don’t have to make a choice about the level of quality training they receive. There’s something for everyone and the opportunity is out there, in equal opportunity, to take advantage of this popular form of exercise and continue growing as a business!