“Initially, access to Pilates equipment was very limited. We wanted to make equipment that would adjust to people’s needs, so we used metal instead of wood and added more versatility and user specificity,” explains Lindsay.“We created a reformer that had adjustability to suit the user and that was both ergonomically and aesthetically appealing.”
Innovation continues to be a guiding principle for STOTT PILATES,which recently introduced the V2 Max Plus™, a functional new reformer with a vertical frame and a retractable rope pulley system that enables more rotation and overhead movement, allowing for a more diverse workout by a wider clientele.
“We embrace what is new and exciting because we think this form of exercise has so much potential for the future,” says Lindsay. “We want to continue to make Pilates more functional, and more accessible to everyone, including men, kids and teens, athletes and sports participants.”
Education and certification are central to their business model: the company has trained in excess of 15,000 instructors worldwide and has a goal to train 32,000 by 2010. “It’s important to empower instructors and give them the tools they need to make decisions that match the right exercisers for every individual,” says Lindsay.
Lindsay feels that for the company, and the fitness industry as a whole, adding value to the professional lives of instructors and developing their career paths are the biggest challenge and the greatest opportunity. As part of that effort, STOTT PILATES assists health clubs in growing and managing successful, revenue- generating Pilates programs.
Moira and Lindsay believe their success is just one example of the tremendous opportunity that exists in the wellness arena today. They encourage professionals to take advantage of opportunities, be passionate about their work, innovate, and create their own success stories. “The industry has changed so much from when there were mostly part-time jobs in fitness,” says Lindsay, “There’s a lot of room to make a difference, because this isn’t a seasoned industry. It’s young.There are so many chapters still to be written, and everyone can be an author.”
Mary Monroe is a freelance writer in Los Angeles.