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New Fitness Brand To Offer More For Your Core

An intense workout for athletes, fitness professionals and exercise enthusiasts alike 

TORONTO – April 10, 2012 – Take your workouts to the next level with CORE Athletic Conditioning & Performance Training which focuses on functional fitness targeting core strength and kinesthetic awareness, developed exclusively by Merrithew Health & Fitness™. 

“We are expanding our multi-disciplinary fitness brands to offer more to our loyal customers and clients worldwide for professional and consumer use,” explained Lindsay G. Merrithew, President and CEO, Merrithew Health & Fitness. “In a competitive industry, we continuously aim to establish the highest quality products, services and equipment lines. It's imperative that we offer programming that is detailed, safe and fun and that which our customers have come to expect which we enjoy bringing to market."

This unique training program will help improve total-body strength and power. The multi-layered system is designed for both novice and high-level athletes and will enhance performance by improving precision, control, strength, power, and agility. Most workouts can be done using existing equipment and accessories including a Foam Roller™, Mini Stability Ball™, Toning Balls™ and more. STOTT PILATES® principles are used throughout all workout routines providing a strong foundation and sound quality carried across all fitness brands. This program will be engaging, inspiring and convenient with the same quality and precision that customers expect

“CORE Athletic Conditioning & Performance Training will really jumpstart your metabolism, optimize athletic performance and help you train smarter with our combination of body control and power movements,” said John Garey, CSCS, Master Instructor Trainer, Merrithew Health & Fitness. “This program transforms regular training regimens into high intensity, results-driven workouts. Our system will help retrain unbalanced muscles, strengthen the core, and teach you to work from within to produce power that will transfer on and off the playing field!”

For media inquiries please contact:
Parm Chohan, Senior Communications Specialist
1-800-910-0001 | communications@merrithew.com

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Merrithew Health & Fitness™ is dedicated to building high-caliber, multi-disciplinary fitness brands for people of all ages, levels of fitness and abilities. For over 20 years, Lindsay and Moira Merrithew have built their business on the philosophy that effective and responsible exercise is the foundation to a better lifestyle. STOTT PILATES®, Merrithew's premier Pilates brand, delivers high-caliber education with over 33,000 students trained from more than 105 countries. Their other high-end fitness brands include CORE Athletic Conditioning & Performance Training and ZEN•GA™ which is a unique blend of the foundational principles of STOTT PILATES®, Yoga and Dance.  For more information please visit www.merrithew.com