Elite Fitness in New Zealand joins forces with Merrithew Health & Fitness™ as an official distributor of STOTT PILATES^® equipment

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March 08, 2011 AUCKLAND, New Zealand Elite Fitness is pleased to announce their recent partnership with the leading fitness equipment and training organization in the industry, Merrithew^® and its premier brand, STOTT PILATES^®. STOTT PILATES has earned an international reputation as the world’s most respected Pilates brand. Whether you are a fitness professional, rehab professional, or facility operator, STOTT PILATES’ versatile system of training, programming, equipment and support yields solid results.

Elite Fitness recently became the official distributor of STOTT PILATES commercial equipment and supplier of DVD’s and training manuals throughout Australia.

Pilates is a versatile form of non-impact exercise designed to build strength, flexibility and endurance without building bulk or stressing joints. Done on a mat or on specialized equipment, Pilates is suitable for all ages, fitness levels and life stages and is a favorite exercise activity of celebrities and professional athletes alike.

The growth in facilities offering Pilates training is a result of increasing interest in this fitness activity. In a worldwide survey conducted by the American Council of Sports Medicine’s Health and Fitness Journal, Pilates ranked ninth on a list of the top 20 fitness trends for 2010.  With the popularity of this form of exercise having grown by more than 600 per cent in some markets, there is a growing need for trained, quality instructors. Beyond assisting with general fitness and well-being, Pilates is also an effective form of exercise for such purposes as rehabilitation, athletic conditioning, dancing, prenatal fitness, and active aging.

“We want to offer the best health and fitness options possible, so it’s important that we continue to introduce innovative equipment that will meet our growing clients’ needs,” said Mr. Gary Bourke, Managing Director. “We are thrilled to align ourselves with Merrithew, and its premier brand STOTT PILATES with excellent reputation in the fitness industry, and we just can’t wait to show our territory what these new pieces can do for them.”

“At Merrithew, we take great pride in the superior design and professional craftsmanship of every piece of equipment we make,” says Lindsay G. Merrithew, president and CEO of The Merrithew Health & Fitness Group. “When we began developing our line, it was important that our products optimized performance of the full repertoire of Pilates mind-body exercise. We achieved this by carefully selecting the highest quality components, then crafting our equipment with precision and ingenuity. We are proud to be contributing to how people experience this form of exercise and we know that Elite Fitness’ clients will benefit immensely from using our equipment.”

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About Elite Fitness

Elite Fitness Commercial specialises in providing the highest quality equipment and servicing solutions to all commercial premises ranging from Large Health Clubs through to the smallest of boutique Personal Training Studios.

With over 18 years of experience in tailoring commercial equipment solutions; our aim is to provide the highest quality equipment, service and support in the market today. We have extensive experience in catering for the commercial equipment needs of a wide manner of clients ranging from Commercial Gyms, Hotels, Schools, to Sports Clubs, Retirement Villages and Workplace Gyms.

Elite Commercial stocks products and brands ranging from light to full commercial and can cater for any requirement, level of usage or budget. Visit www.elitefitness.co.nz

For more information, interviews and to request images, contact:
communications@merrithew.com